Search Marketing Non Disclosure Contracts: Jerk Insurance or Crooked Pool?
Posted by Marty Weintraub on September 10th 2007 in Search Marketing Law
Anyone who has done serious business as an employee, employer, vendor, or contractor has had to deal with non-disclosure agreements (NDA) at one time or another. They’re as standard in business as darts in a pool hall. However this can be a tricky topic for incoming employees or contractors who suspect they’re somehow being unreasonably limited or ripped off. For the search marketing employer, no matter how well an employee candidate or potential contractor is vetted, each new hire holds risk that someday that person will try to cause harm or seek unreasonable personal gain with inside information.
In search marketing traditional boilerplate NDA language opens an interesting can of worms because SEM “territories” are truly global and social network relationships can be valuable assets. In this post we’ll explore some basic elements of NDA agreements, discuss how standard concepts might apply to SEM firms, and question whether typical non disclosure requirements are fair to search marketing employers and those they hire.
Read the rest of this entry »
