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The Savvy B2B Marketers’ Guide To Mastering Highly Technical Industries

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Developing a fresh partnership with a new client is an exciting time for both the agency and client alike, but it also might mean ramping up on an unfamiliar industry. Similarly, the client may be diving into unfamiliar marketing territory. It’s essential for the agency team to absorb, learn and embrace the client’s business quickly… Read More

B2B  /  Research

Be a Social Pro! How to Manage & Implement the Ultimate Content Calendar Strategy at #SMX Social

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Welcome back to more of aimClear ‘s SMX Social coverage! Day two of SMX Social was just as eventful (if not more) than day one. Folks were a bit Vegas tired (if you know what we mean) but still eager to learn. We had the pleasure of sitting in on an excellent session in the AM… Read More

Content  /  Research  /  SMX  /  Social Media

March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

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With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!

Demographic Research  /  Facebook Demographic Research  /  Research

Online Display Ad Growth Eclipses Traditional Channels.

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Internet display ad expenditures jumped 17% in quarter 1 while total advertising spending dropped. 2 major media research firm surveys reveal that online advertising is again the bright spot in an otherwise miserable advertising market. As reported by CNN on Wednesday, TNS Media Intelligence research data indicates that online display advertising (excluding search) grew a… Read More

Paid Marketing  /  Research

Pew Research Categorizes Web 2.0 Users

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The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small. The survey,… Read More

Consumer Behavior  /  Research  /  Web 2.0