With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!
Demographic Research / Facebook Demographic Research / Research
Internet display ad expenditures jumped 17% in quarter 1 while total advertising spending dropped. 2 major media research firm surveys reveal that online advertising is again the bright spot in an otherwise miserable advertising market. As reported by CNN on Wednesday, TNS Media Intelligence research data indicates that online display advertising (excluding search) grew a… Read More
Paid Marketing / Research
The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small. The survey,… Read More
Consumer Behavior / Research / Web 2.0