Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product. Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than […]
photo credit: futureatlas.com Ok, so the proverbial cow-flap has hit the golden fan. Page 1 of Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product categories. It could cost tens of millions in reputation damage. Take a deep breath, gather wits, drink some decaf’ and ride into town, let’s get […]
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including:
An essential aspect of any reputation management job, is monitoring the never-ending flow of content germane to our client. Most often the keyword monitoring “Big List” includes brand, products, C-level executive names, intent phrases and competitors’ keyword permutations. This post is a guerrilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal/corporate […]