ARCHIVE

Category Reputation Management

Mayo Clinic & What Happens When a Facebook Wall Goes Terribly Wrong

By

A firestorm has erupted on the Mayo Clinic Facebook Fan Page wall. Whether the allegations against Mayo doctor Aivars Slucis, accusing him of being a racist are true, the spiteful rhetoric makes for one ugly fan page.

Community Manager  /  Reputation Management  /  Social Media

36 Reputation Monitoring Feeds You Can’t Afford to Ignore

By

Google.com/alerts has been the reputation monitoring rage for years now.  Most companies seem to feel safe under the Google alert notification blanket. It’s true that Google alerts keep reputation managers apprised of a lot of content, conversations, news, media, etc… However, Google alerts alone are far from a complete picture of what’s going on out… Read More

Reputation Management

Ten Terrific Takes On Twitter Etiquette

By

Whether you’re talking about sex, singing, or social media, it’s a fact of life: people don’t like to hear they’re “doing it wrong.” But when it comes to tweeting– a communal activity that’s constantly expanding in both significance and scope– how can you define what’s right?  Everyone and their mother has an opinion about what… Read More

Community Manager  /  Reputation Management  /  Social Media

Reputation Management & Expunging Bad Results

By

The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product.  Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than… Read More

PR  /  Reputation Management

Reputation Management Crises? 8 Crucial Priorities

By

photo credit: futureatlas.com Ok, so the proverbial cow-flap has hit the golden fan. Page 1 of Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product categories. It could cost tens of millions in reputation damage. Take a deep breath, gather wits, drink some decaf’ and ride into town,  let’s get… Read More

Reputation Management