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Category Reputation Management

Social Media #SOS: How Keeping Up With The News Can Help Avoid Brand Disasters

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Any social media community manager worth his (or her) salt will tell you that online reputation monitoring is much more than just having TweetDeck open and scrolling on a second monitor. It’s about true awareness, diligent listening, and a dedication to staying up to speed on trending topics and breaking news extending beyond the scope… Read More

Community Manager  /  Reputation Management

London Calling! aimClear Speaking At International Search Summit

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Ah, London…precious city.  It’s incredibly easy to get swept up in the venerable magnetism of Westminster Abby, Saint Paul’s Cathedral, The Tower Bridge, Crown Jewels, Soho, Oxford Circus, Covent Garden, Leicester Square, Buckingham Palace, pomp, circumstance and centuries of historic regalia in one smashing city.  For goodness sakes, there was a Rolling Stones siting at… Read More

Reputation Management

Prepare for Battle! Online Brand Protection Tips From #SESSF

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Welcome back to aimClear’s coverage of #SESSF 2011! The Interwebz. It has changed our lives forever– the way we learn, communicate, share, and of course, shop. Thanks to powerful and ubiquitous e-Commerce functionality, we can buy sweaters, CDs, sex toys, even spaghetti take-out all from the comfort of our own homes, oftentimes in our underwear… Read More

Reputation Management  /  SES San Francisco

Mayo Clinic & What Happens When a Facebook Wall Goes Terribly Wrong

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A firestorm has erupted on the Mayo Clinic Facebook Fan Page wall. Whether the allegations against Mayo doctor Aivars Slucis, accusing him of being a racist are true, the spiteful rhetoric makes for one ugly fan page.

Community Manager  /  Reputation Management  /  Social Media

36 Reputation Monitoring Feeds You Can’t Afford to Ignore

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Google.com/alerts has been the reputation monitoring rage for years now.  Most companies seem to feel safe under the Google alert notification blanket. It’s true that Google alerts keep reputation managers apprised of a lot of content, conversations, news, media, etc… However, Google alerts alone are far from a complete picture of what’s going on out… Read More

Reputation Management