Reputation Crises Management: 8 SEO Triage Tips
Posted by Marty Weintraub on July 8th 2008 in reputation managment
The “please can you help us” cold calls we receive from distraught business are increasing in frequency and frightfully similar.
The frustrated caller explains that some former employee, customer or other provocateur has published damaging editorial content which indexes prominently in Google for direct brand and other important keyword searches.
The results can be disastrous, ranging from bruised feelings to tens (or hundreds) of millions in lost sales. Whilst creating an intentional reputation monitoring/management plan ahead of time is certainly optimal, usually by the time we get the call the business is already bleeding profusely. Read the rest of this entry »
