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Category Reputation Management

Stop Developing Brain Dead Content. Give the People What They Want.

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The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending… Read More

Content  /  Reputation Management

Getting Repped with Andy Beal! Advance Your Reputation Monitoring Training Program

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Well folks, it’s time for another aimClear book review! In this month’s installment, reputation management expert Andy Beal shows us it doesn’t take a lot of time to give your online reputation a work out and see some serious results. Cutting to the chase, we recommend you check out Repped: 30 Days to a Better Online Reputation. This… Read More

Book Review  /  Reputation Management

Walmart’s Fraking Website Issues Cost More Than Just $$$$$

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Things go wrong on websites all the time. For big brands, a simple website glitch can cost millions of dollars and lately, there’s been a whole lot of glitching going on.  Everyone homes in on the amount of dollars lost. I’d like to point out that there is a lot more at stake. Earlier this… Read More

Community Manager  /  PR  /  Reputation Management  /  Social Media

Social Media #SOS: How Keeping Up With The News Can Help Avoid Brand Disasters

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Any social media community manager worth his (or her) salt will tell you that online reputation monitoring is much more than just having TweetDeck open and scrolling on a second monitor. It’s about true awareness, diligent listening, and a dedication to staying up to speed on trending topics and breaking news extending beyond the scope… Read More

Community Manager  /  Reputation Management

London Calling! aimClear Speaking At International Search Summit

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Ah, London…precious city.  It’s incredibly easy to get swept up in the venerable magnetism of Westminster Abby, Saint Paul’s Cathedral, The Tower Bridge, Crown Jewels, Soho, Oxford Circus, Covent Garden, Leicester Square, Buckingham Palace, pomp, circumstance and centuries of historic regalia in one smashing city.  For goodness sakes, there was a Rolling Stones siting at… Read More

Reputation Management