Posted by Marty Weintraub on September 9th 2009 in PR, reputation managment | 4 comments
The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product. Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than placing them in the first place.
Clients come to us wondering why they are unable to easily squeeze down negative search engine results for brand names, after PR debacles or other difficult incidents. In other words after the news results clear the SERPs, why do negative .gov, news or some prominent blog pages STILL rank above corporate controlled or “friendly-sentiment” content for direct brand searches ( i.e. “Brand Name”)? Such questions torture CEOs and CMOs alike. Read the rest of this entry »
Posted in PR, reputation managment | 4 Comments »
Posted by Marty Weintraub on July 13th 2009 in reputation managment | 6 comments
photo credit: futureatlas.com
Ok, so the proverbial cow-flap has hit the golden fan. Page 1 of Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product categories. It could cost tens of millions in reputation damage. Take a deep breath, gather wits, drink some decaf’ and ride into town, let’s get started defending your brand. Read the rest of this entry »
Posted in reputation managment | 6 Comments »
Posted by Manny Rivas on March 27th 2009 in SES New York 2009, reputation managment | 2 comments
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including: Read the rest of this entry »
Posted in SES New York 2009, reputation managment | 2 Comments »
Posted by Marty Weintraub on March 16th 2009 in reputation managment | 60 comments
An essential aspect of any reputation management job, is monitoring the never-ending flow of content germane to our client. Most often the keyword monitoring “Big List” includes brand, products, C-level executive names, intent phrases and competitors’ keyword permutations.
This post is a guerrilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal/corporate use or reselling to an agency client. You’ll be able to easily build a tool where nobody can even whisper your business keywords, in a positive or negative light, without your awareness. Read the rest of this entry »
Posted in reputation managment | 60 Comments »
Posted by Marty Weintraub on July 8th 2008 in reputation managment | 9 comments
The “please can you help us” cold calls we receive from distraught business are increasing in frequency and frightfully similar.
The frustrated caller explains that some former employee, customer or other provocateur has published damaging editorial content which indexes prominently in Google for direct brand and other important keyword searches.
The results can be disastrous, ranging from bruised feelings to tens (or hundreds) of millions in lost sales. Whilst creating an intentional reputation monitoring/management plan ahead of time is certainly optimal, usually by the time we get the call the business is already bleeding profusely. Read the rest of this entry »
Posted in reputation managment | 9 Comments »
