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Dude, overt link buying is like SO 1998. Imagine a link buying approach that is so over the top that even experienced link builders cringe, as opposed to the usual report-as-spam-and-delete daily doings? OK, so this one takes the cake and we’re featuring it in this week’s installment of Just-Fer-Phun-Phriday. Google’s affable spam prevention rock… Read More
Email marketing is easy, right? It seems so simple. Yet some respected companies still make classic email marketing mistakes. Read on for an online marketing rant down memory lane. Before there were AdWords, Facebook or LinkedIn targeting, there was venerable email marketing. In this current (tricked out) demographic targeting era, where we regularly model and… Read More
For years, we’ve been counseling our clients to practice what we call “the fundamentals non-gratuitous social media behavior.” Lovely conduct that endears users to other community members and earns respect is actually quite easy. Still, even some professionals present terribly irritating habits. You may or may not agree, but brace yourself for this stored up… Read More
Greetings, guys and ghouls. Halloween is just around the corner, and I don’t know about you, but here at aimClear we love a good scare. Any seasoned search marketer will tell you that in our industry, there’s blood-curdling terrors and freak-shows to behold… if you know where to look. From downright dreadful habits of search… Read More
Obama for America’s team, or some troublemaker, is buying YouTube InStream pre-roll ads on a video featuring nude pictures of Scarlett Johansson. The President’s paid “follow-me” pitch introduces soft-porn. This is a classic example of what can happen when demographic targeting is not carefully conceived and channels properly vetted. Revenue from YouTube InStream ads is… Read More
