Category: Rants

This category has 20 posts

Bookshelf of Horrors: 66 of the Worst Search Marketing Books You’ll Never Read

Greetings, guys and ghouls. Halloween is just around the corner, and I don’t know about you, but here at aimClear we love a good scare. Any seasoned search marketer will tell you that in our industry, there’s blood-curdling terrors and freak-shows to behold… if you know where to look. From downright dreadful habits of search […]

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Obama’s YouTube Ads… On Scarlett Johansson Nude Pictures?

Obama for America’s team, or some troublemaker, is buying YouTube InStream pre-roll ads on a video featuring nude pictures of Scarlett Johansson. The President’s paid “follow-me” pitch introduces soft-porn.  This is a classic example of what can happen when demographic targeting is not carefully conceived and channels properly vetted. Revenue from YouTube InStream ads is […]

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483 Things We Hate & Love About Search Conference Speakers

Earlier today, we published the second half of 44 Must-See Internet Marketing Conference Speakers— a two-part blog post that paid tribute to industry luminaries who color the conference landscape pretty with smarts, sass, and everything in between. We believe search marketers are among the most beautiful people in the world, and that mini-series was one way […]

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Does Working For The Man Upstairs Give You The Right To Spam?

‘ ‘Tis the season for peace, joy… and spamtastic holiday emails! No, this isn’t a rant about eCommerce direct email marketing campaigns– though life certainly would go on without explosive email blasts every morning at 3:25 am from a certain popular clothing store just itching to promote sweater sales & shipping discounts. The luxury of […]

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What the Hell is SEO Now Anyway?

The disdain on their faces is usually palpable.  I’ve been experiencing subtle Facebook derision from mainstream SEOs now for two years. Last week’s edition was a conversation with Greg Boser, President and CEO – 3 Dog Media, a new friend and brilliant speaker on the SMX Search Marketing Conference series circuit. Dude is a salty-dog […]

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Why We Reserve the Right to Truncate Your Irrelevant, Whiny Comment

Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial. Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one […]

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You Big Fat Lazy Liar! Social Civility Online & Off

photo credit: Nick J Webb Whether dealing with a Twitter avatar,  teenager, office associate you see each day, ex-boyfriend or StumbleTrolls, resorting to ugly name-calling is counter productive. Because social media amplifies physical life and vice a versa, it’s doubly important to be civil. A review of the daily news and subsequent social media buzz […]

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