aimClear Search Marketing Blog

The disdain on their faces is usually palpable.  I’ve been experiencing subtle Facebook derision from mainstream SEOs now for two years. Last week’s edition was a conversation with Greg Boser, President and CEO – 3 Dog Media, a new friend and brilliant speaker on the SMX Search Marketing Conference series circuit.

Dude is a salty-dog SEO genius. However, as we each shared what we were planning to discuss with Australian conference attendees, I had barely started when Greg made it clear, with nary a word, that Facebook demographic segments are a bunch of bullshit.  He actually squinted when I referred to Facebook “organic” as “SEO.” Go figure… Read the rest of this entry »

Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial.

Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one of altercation, agitation, even acrimony. But on the flip-side of the coin, “controversy” can be a beautiful thing. Controversy when hosted on a public, unbiased, progressive platform, such as a third-party blog, can function as an open invitation for conversation- healthy debate, passionate exchange of perspectives and core occupational beliefs. Other times, visitors with an unrelated agenda attempt to ruin the discourse. Read the rest of this entry »

photo credit: Nick J Webb

Whether dealing with a Twitter avatar,  teenager, office associate you see each day, ex-boyfriend or StumbleTrolls, resorting to ugly name-calling is counter productive. Because social media amplifies physical life and vice a versa, it’s doubly important to be civil.

A review of the daily news and subsequent social media buzz highlights how damaging rhetoric flares between physical and online channels. Read the rest of this entry »

photo credit: sinisterbluebox

<rant> I was strolling along the lake towards our lovely Canal Park Office this  morning, when my Blackberry (sonar sound) alerted me to an email. I was consumed noodling on possible blog topics for today and weighing ideas against our team’s imposing schedule. The sound of an email spammer trying to buy doFollow aimClear Blog content links that violate Google’s terms of service, jolted me a bit. Little did I know that some moron was about to make my day. Read the rest of this entry »

Egregiously incompetent, cutthroat, reckless or outright dishonest? No matter how you slither it, the latest generation of predatory SEO creeps proffer blatantly false information camouflaged by pretty reports. Deceptively branded reports aside, buyer beware when the snakes come to call. Here’s some hard facts to dispel this week’s crap-ass haze of myths and misinformation.  [Author's Note: This post is not aimed at any specific SEO firm, rather the amalgamate of experiences we've had over many years.] Read the rest of this entry »