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We all know that creative, well-developed content and expertly executed social media campaigns can yield results that rock. Remember Burger King’s Subservient Chicken stunt back in 2004? You told the lone, albeit giant chicken on the website to do something, and he did it. Couple that with a 12-minute fight scene in which a TenderCrisp… Read More
Content / Rants / Social Media
It’s one of the online marketing industries waggish little secrets. One organic-only SEO/content marketing agency has a new Paid Media VP and services highlighted on their website now also focus on PPC. Another top online marketing agency, famous for organic-only content and SEO thought leadership, has been quietly hawking Facebook Ads for years and become… Read More
This evening in London, I was curious how locally personalized mobile search results looked for my name. Like many people I indulge in vanity searches for my name from time to time, especially when traveling. Imagine my surprise to see the InstantCheckMate mobile pay per click ad at at the bottom of my search results… Read More
This is the story of how one brand’s screw up became a competitor’s social media opportunity. It doesn’t take much effort to monitor the socialsphere for your competitors’ brand terms, provide a solution, and turn their dissatisfied customer into YOUR brand evangelist. Read on to see how one Madeline Island lodge did just that. Brief… Read More
Here in Minnesota, we have a love/hate relationship with Delta Air Lines. It’s a very special decades-long relationship. We loved/hated it as our (former) hometown carrier Northwest Airlines, and even prior to that when it was known as Northwest Orient (for the elders among us who can remember ancient not-so-recent history). We love that the… Read More
