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Category Rants

“Linkbaiting?” SRSLY? 2011 Called & Wants Its Gimmick Back!

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Recently a large website sent over an RFP for a “Linkbaiting” assignment.  We don’t typically respond to cattle call RFPs, but this was an awesome prospective client. aimClear was humbled this site wanted some of that sweet aimClear content sauce Mojo.  We’re known for creating colorful and user-centric content, distributing by organic and paid organic… Read More

Content  /  Rants  /  SEO

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing

Exploring The Art Of Social Media Hoaxes: Dark Humor Meets Brilliant Execution

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We all know that creative, well-developed content and expertly executed social media campaigns can yield results that rock. Remember Burger King’s Subservient Chicken stunt back in 2004? You told the lone, albeit giant chicken on the website to do something, and he did it. Couple that with a 12-minute fight scene in which a TenderCrisp… Read More

Content  /  Rants  /  Social Media

Social #PPC Buyer Beware! Why Fancy #SEO Content Agencies Now Quietly Peddle Paid

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It’s one of the online marketing industries waggish little secrets. One organic-only SEO/content marketing agency has a new Paid Media VP and services highlighted on their website now also focus on PPC.  Another top online marketing agency, famous for organic-only content and SEO thought leadership, has been quietly hawking Facebook Ads for years and become… Read More

Content  /  PPC  /  Rants

Uncle Tom’s Brilliant Social Tactic: Capitalize On Competitor’s Tragic #Fail

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This is the story of how one brand’s screw up became a competitor’s social media opportunity. It doesn’t take much effort to monitor the socialsphere for your competitors’ brand terms, provide a solution, and turn their dissatisfied customer into YOUR brand evangelist. Read on to see how one Madeline Island lodge did just that. Brief… Read More

Local Search  /  Rants