PPC Quality Score: Cracking the Code @ #SESSF
Posted by Manny Rivas on August 18th 2011 in PPC, Quality Score, SEM, SES San Francisco | 1 comment
Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in a Quality Score World session, where moderator Matt Van Wagner led panelists Fred Vallaeys from Google, Paul Corkery from Microsoft, and Craig Danuloff, Founder of Click Equations and author of the bookQuality Score in High Resolution, who dropped some serious Quality Score knowledge. If SES sessions had a Quality Score, this one would certainly be a 10. And I’m thinking of ways to weight those variables 
Read on for the full recap. Read the rest of this entry »
