Make no mistake about it: coverage resulting from media-relations efforts is a point of pride. The public relations agency proudly presents the article to their client contacts in the marketing
Twitter, the free, 24-hour news source that provides instant connection with target audiences. Oh be still, my public relations heart. There are lots of tools PR pros use, but Twitter
It seems like there’s a tool for just about every public relations process now, particularly for those involving media relations. From media discovery to relationship management, and distribution to monitoring
Any social media community manager worth his (or her) salt will tell you that online reputation monitoring is much more than just having TweetDeck open and scrolling on a second
Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated
In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture.
When you work for an agency, it’s more or less understood that you’re often not the only player in the client’s overall marketing mix. Vendors can include anything from design
Sometimes it takes a grownup, in physical life, to remind us the basics of online community management. Celia Cohn was handling Ambassador duties at the front entrance of the Westin™
Welcome back to AIMCLEAR‘s coverage of #SESSF 2011! The Interwebz. It has changed our lives forever– the way we learn, communicate, share, and of course, shop. Thanks to powerful and
Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers
