ARCHIVE

Category PR

PR, Social, Search, Now & The Next 5 Years

By

Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over… Read More

PR

Reputation Management & Expunging Bad Results

By

The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product.  Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than… Read More

PR  /  Reputation Management

PR Triage, 32 Million PPC Impressions, Less Than 4K

By

Tune in to Webmasterradio.fm and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations… Read More

Paid Marketing  /  Podcast  /  PR

Budgeting For SEO & PR? Don’t Forget Social Media

By

Social media marketing is on the minds of many this year, while proposing ’09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate benifit, look again. Critical… Read More

Organic Optimization  /  PR  /  Social Media

PR Power Blogging Zen, the 7 Classic Nodes

By

Ask an experienced public relations guru to explain his or her profession’s fundamental aim and you’ll likely receive some variation of the following lecture: “PR is media relations, investor relations, community relations, customer relations, internal relations, human interest, and crises management.” PR Has Been Important Since the Dawn of Time. No doubt cave people intentionally… Read More

Blogging  /  PR