Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over […]
The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product. Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than […]
Tune in to Webmasterradio.fm and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations […]
Ask an experienced public relations guru to explain his or her profession’s fundamental aim and you’ll likely receive some variation of the following lecture: “PR is media relations, investor relations, community relations, customer relations, internal relations, human interest, and crises management.” PR Has Been Important Since the Dawn of Time. No doubt cave people intentionally […]