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Last week, aimClear blog took you on a tour through the nascent field of inbound PR, articulating the advantages of using paid advertising technologies for classic public relations. Included in this primer was a selection of media roles and workplaces targetable through Facebook’s ad platform. LinkedIn ads may not be as sexy as those brought… Read More
Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated with public relations. This is not to minimize the importance of awesome content and organic outreach. However, paid amplification of terrific content is an important… Read More
In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels… Read More
When you work for an agency, it’s more or less understood that you’re often not the only player in the client’s overall marketing mix. Vendors can include anything from design houses, advertising agencies, public relations specialists, and now more often than not, online marketing companies. Thanks to the new-age online/social universe, working together has never… Read More
Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers a pragmatic multi-channel scenario to prove the significant financial benefits of SEO, social media, and public relations for CPA-pumping traffic and conversion.
Paid Marketing / PR / SEO
