Category: PR

This category has 25 posts

Supporting Local Artists: aimClear Hosts St. Paul Art Crawl

The St. Paul Art Crawl in downtown St. Paul started with a flourish and ended in a bang. Excited art crawlers marauded the streets of the city and wandered through the participating buildings, anxious to bask in the excitement of seeing the work of new and established artists alike. aimClear was thrilled to contribute to […]

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Public Relations & SEO: Teaching Old Dogs New Tricks

OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty […]

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PR & Online Marketing: Navigating the Conflux

Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, I read […]

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Revv Up Online PR & Give ‘Em Something to Talk About

Day 1 of #BlueglassFL in Fort Lauderdale, Florida. While 9AM is hardly “butt-crack” early, many a search marketer were visibly feeling the effects of last night’s… networking event. For the conference attendees struggling to hoist peeper lids up over their pupils, a straight shot of espresso was top priority before taking seats in the first […]

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