Category: PPC

This category has 45 posts

60 Second #PPC Self-Audit! Is Your Account Fat, Dumb & Lazy?

 In late 2009 we published a blog post, “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit.” The post generated a bunch of happy-buzz as laypeople (non-PPC professionals) finally had the means to grab a peek to see if their current PPC agency of record or in-house team might be comprised of […]

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PPC Quality Score: Cracking the Code @ #SESSF

Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in […]

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Dear LinkedIn Ads: Editorial Consistency Please!

As you may have heard, LinkedIn has updated its previously anemic DIY advertising platform to include targeting specific job titles and companies. LinkedIn PPC is now useful for a range of paid b2b direct-response and branding tactics. We’ve been getting our hands dirty to gratifying success. Even aside from the flaky UI that (poof) vaporizes […]

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Brad Geddes Interviewed: The Adept #PPC Slant

Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company,, as well as, a […]


LinkedIn #PPC Personas: Targeting B2B Buyers

[January 27: Update! LinkedIn has upgraded it’s PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we’ll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum […]

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New #FB Profiles Means Better Targeting for Marketers

A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite […]

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Amplify Facebook Ad Targeting With Social Synonyms

Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by […]

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AdWords #PPC Hack 53: Exploiting Google Instant

Google’s semi-radical shift, to-instant-while-you-type SERPs, mostly served to codify the dumb-em-down effect caused by herding users via the search suggest Ajax box.  In tandem with Google’s sad business decision to neuter the AdWords Keyword Tool, all but the best PPC marketers are now funneled to operate predominantly on the short tail. This represents big G’s […]

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Boosting Response, CTR & Conversion: Bryan Eisenberg’s Secret Formula

In continuing aimClear coverage of #SESCHI, aimClear stepped inside… the Room of Secrets… along with an audience of curious online marketers. We were welcomed by Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing who thoughtfully introduced solo panelist Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, The session, by name, promised […]

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