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Category PPC

SEO & PPC #SMX Cuddle! (Pussycat Love Meow Meow)

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Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget. Despite the provocatively titled session,… Read More

PPC  /  SEO  /  SMX East

60 Second #PPC Self-Audit! Is Your Account Fat, Dumb & Lazy?

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 In late 2009 we published a blog post, “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit.” The post generated a bunch of happy-buzz as laypeople (non-PPC professionals) finally had the means to grab a peek to see if their current PPC agency of record or in-house team might be comprised of… Read More

PPC  /  Self-Audit

PPC Quality Score: Cracking the Code @ #SESSF

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Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More

PPC  /  Quality Score  /  SEM  /  SES San Francisco

Dear LinkedIn Ads: Editorial Consistency Please!

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As you may have heard, LinkedIn has updated its previously anemic DIY advertising platform to include targeting specific job titles and companies. LinkedIn PPC is now useful for a range of paid b2b direct-response and branding tactics. We’ve been getting our hands dirty to gratifying success. Even aside from the flaky UI that (poof) vaporizes… Read More

LinkedIn  /  PPC

Brad Geddes Interviewed: The Adept #PPC Slant

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Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a… Read More

Interviews  /  PPC