Category: PPC

This category has 55 posts

Stalk Customers for Fun & Profit: #SMX Intro to Retargeting

Welcome do Day 3 of aimClear’s coverage of #SMX East! Retargeting a.k.a. remarketing, a relatively new (and seemingly popular) online advertising technique, requires marketers to get inside the minds of users to define search intent, follow said users around across various websites, and serve tightly focused search & display ads that remind them, oh-so-subtly, that you’re […]