Category: PPC

This category has 40 posts

New #FB Profiles Means Better Targeting for Marketers

A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite […]

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Amplify Facebook Ad Targeting With Social Synonyms

Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by […]

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AdWords #PPC Hack 53: Exploiting Google Instant

Google’s semi-radical shift, to-instant-while-you-type SERPs, mostly served to codify the dumb-em-down effect caused by herding users via the search suggest Ajax box.  In tandem with Google’s sad business decision to neuter the AdWords Keyword Tool, all but the best PPC marketers are now funneled to operate predominantly on the short tail. This represents big G’s […]

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Boosting Response, CTR & Conversion: Bryan Eisenberg’s Secret Formula

In continuing aimClear coverage of #SESCHI, aimClear stepped inside… the Room of Secrets… along with an audience of curious online marketers. We were welcomed by Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing who thoughtfully introduced solo panelist Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, The session, by name, promised […]

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