Category PPC

57 Amazing Ways To Audit PPC Campaigns Like A Pro, Straight From #SMX Advanced


Pop quiz, hot shot! Your paid search campaign is: (A) Healthy as a horse (B) A little under the weather (C) At Death’s door (D) Totally kaput (E) /Shrug IDK LOL. Time’s up! You better know the answer a.k.a. the status of your paid search baby, or risk ultimate humiliation, not to mention a swift… Read More

PPC  /  SMX Advanced

Stalk Customers for Fun & Profit: #SMX Intro to Retargeting


Welcome do Day 3 of aimClear’s coverage of #SMX East! Retargeting a.k.a. remarketing, a relatively new (and seemingly popular) online advertising technique, requires marketers to get inside the minds of users to define search intent, follow said users around across various websites, and serve tightly focused search & display ads that remind them, oh-so-subtly, that you’re… Read More

PPC  /  SMX East

SEO & PPC #SMX Cuddle! (Pussycat Love Meow Meow)


Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget. Despite the provocatively titled session,… Read More

PPC  /  SEO  /  SMX East

60 Second #PPC Self-Audit! Is Your Account Fat, Dumb & Lazy?


 In late 2009 we published a blog post, “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit.” The post generated a bunch of happy-buzz as laypeople (non-PPC professionals) finally had the means to grab a peek to see if their current PPC agency of record or in-house team might be comprised of… Read More

PPC  /  Self-Audit

PPC Quality Score: Cracking the Code @ #SESSF


Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More

PPC  /  Quality Score  /  SEM  /  SES San Francisco