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Category PPC

Dear LinkedIn Ads: Editorial Consistency Please!

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As you may have heard, LinkedIn has updated its previously anemic DIY advertising platform to include targeting specific job titles and companies. LinkedIn PPC is now useful for a range of paid b2b direct-response and branding tactics. We’ve been getting our hands dirty to gratifying success. Even aside from the flaky UI that (poof) vaporizes… Read More

LinkedIn  /  PPC

Brad Geddes Interviewed: The Adept #PPC Slant

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Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a… Read More

Interviews  /  PPC

LinkedIn #PPC Personas: Targeting B2B Buyers

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[January 27: Update! LinkedIn has upgraded it's PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we'll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum… Read More

LinkedIn  /  Paid Marketing  /  PPC

New #FB Profiles Means Better Targeting for Marketers

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A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite… Read More

Facebook Demographic Research  /  PPC

Amplify Facebook Ad Targeting With Social Synonyms

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Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More

Facebook Demographic Research  /  Keyword Research  /  PPC  /  Social Media Marketing