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Category PPC

AdWords #PPC Hack 53: Exploiting Google Instant

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Google’s semi-radical shift, to-instant-while-you-type SERPs, mostly served to codify the dumb-em-down effect caused by herding users via the search suggest Ajax box.  In tandem with Google’s sad business decision to neuter the AdWords Keyword Tool, all but the best PPC marketers are now funneled to operate predominantly on the short tail. This represents big G’s… Read More

PPC

Boosting Response, CTR & Conversion: Bryan Eisenberg’s Secret Formula

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In continuing aimClear coverage of #SESCHI, aimClear stepped inside… the Room of Secrets… along with an audience of curious online marketers. We were welcomed by Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing who thoughtfully introduced solo panelist Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com. The session, by name, promised… Read More

Conversion  /  PPC