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Category PPC

Mega-Tactics to Pump Up Weak, Pathetic, Flabby PPC Campaigns from #SMX

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Welcome to aimClear’s coverage of #SMX East 2012! Yep, no surprise here — though the analogy is a bit colorful: a successful PPC campaign requires (among other things) TLC, dedication, and hard work – much like a finely sculpted bod. We often read / hear about the health of search, display, or social pay per click campaigns… Read More

PPC  /  SMX East

Must-Read! Insider Tips to Ad Optimization, Straight from #SESSF

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Welcome back to aimClear’s coverage of #SESSF! The afternoon brought us Insider Tips to Ad Optimization, hosted by session moderator, Noran El-Shinnawy, Director of Marketing at BoostCTR. Noran introduced John Gagnon, Bing Evangelist, and associated with Microsoft Products, and Microsoft Advertising along with Matt Lawson, Vice President of Marketing at Marin Software, who were ready to reveal juicy… Read More

PPC  /  SES San Francisco

57 Amazing Ways To Audit PPC Campaigns Like A Pro, Straight From #SMX Advanced

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Pop quiz, hot shot! Your paid search campaign is: (A) Healthy as a horse (B) A little under the weather (C) At Death’s door (D) Totally kaput (E) /Shrug IDK LOL. Time’s up! You better know the answer a.k.a. the status of your paid search baby, or risk ultimate humiliation, not to mention a swift… Read More

PPC  /  SMX Advanced

Stalk Customers for Fun & Profit: #SMX Intro to Retargeting

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Welcome do Day 3 of aimClear’s coverage of #SMX East! Retargeting a.k.a. remarketing, a relatively new (and seemingly popular) online advertising technique, requires marketers to get inside the minds of users to define search intent, follow said users around across various websites, and serve tightly focused search & display ads that remind them, oh-so-subtly, that you’re… Read More

PPC  /  SMX East

SEO & PPC #SMX Cuddle! (Pussycat Love Meow Meow)

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Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget. Despite the provocatively titled session,… Read More

PPC  /  SEO  /  SMX East