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Category PPC

Enhanced Campaigns? Love Em Or Loathe Em, Kiss Your Sweet $$ Goodbye

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There’s been a lot of chatter and angst amongst marketers since February, when big G announced the Enhanced Campaign Rollout. What’s the bottom line here, the ONE thing marketers need to know about Enhanced Campaigns? Regardless of your personal experience migrating to Enhanced Campaigns, Google’s stock is going up and you’re paying for it. Effectually,… Read More

PPC

Pimp Those Clips: Using PR Coverage for Social Lead Gen

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Make no mistake about it: coverage resulting from media-relations efforts is a point of pride. The public relations agency proudly presents the article to their client contacts in the marketing department, who share it with the c-suite, VPs, sales reps—anyone who’ll listen. They may purchase reprints to distribute to prospective customers, hang a matted copy… Read More

PPC  /  PR  /  Social Media Marketing

Paid Search For Evolving Pros: David Szetela Shares Smart Tips to Remain Relevant

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From the days of Mad Men to modern times, New York City is one of the hubs of cutting-edge advertising. And one of the industry’s leading go-to guys is David Szetela. Former Owner and CEO of Clix Marketing PPC agency, David has experience in a wide range of companies, from small magazine publishers to behemoth… Read More

PPC  /  SES New York

25 SRSLY Clutch Google AdWords Enhanced Campaign #PPC Blog Posts

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Unless you’ve been under a rock for about a week, you already know that Google has evolved AdWords by launching “enhanced campaigns.” Google has taken a step towards making it fundamentally easier for marketers to handle ad campaigns deployed across multiple devices.  There’s a lot of debate out there amongst pros and industry pundits. Some… Read More

PPC

LinkedIn Ads: The Social Marketer’s Ticket To Amplifying Organic Reach

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It’s a beautiful thing– to hit Publish on a totally awesome blog post you worked long and hard on. But smart writers know that even when an article is finalized and put out there for all the world to see, their job is far from over. The next and equally important task is getting the word… Read More

LinkedIn  /  PPC