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Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a… Read More
[January 27: Update! LinkedIn has upgraded it's PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we'll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum… Read More
A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite… Read More
Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More
Facebook Demographic Research / Keyword Research / PPC / Social Media Marketing
Google’s semi-radical shift, to-instant-while-you-type SERPs, mostly served to codify the dumb-em-down effect caused by herding users via the search suggest Ajax box. In tandem with Google’s sad business decision to neuter the AdWords Keyword Tool, all but the best PPC marketers are now funneled to operate predominantly on the short tail. This represents big G’s… Read More
