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Category PPC

10 Kevlar #PPC Analyses & Processes For A Bulletproof Account

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Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way… Read More

AdWords  /  PPC

Content Amplification Dissected: The Steve Hammer #SMX Social Interview

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Welcome back to aimClear’s coverage of SMX Social! We may be back in Minnesota, but we’re still on a social high from all the hard core facts, strategies and overall best practices we encountered in Las Vegas. Continuing with our video interview series, Marcela and Steve Hammer, President of Rankhammer, have a frank discussion about… Read More

PPC  /  SMX

LinkedIn Sponsored Feed Updates Finally! Look Organic, Actually Paid

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You’ve been dreaming about a more robust LinkedIn paid-organic social distribution machine.  Well now it’s finally here! The long-awaited “Sponsored updates” from LinkedIn were just rolled out. We’ve been waiting for LI to augment their limited repertoire of traditional ad units for a long time. If you can get over the high price tag, it… Read More

LinkedIn  /  PPC

Enhanced Campaigns? Love Em Or Loathe Em, Kiss Your Sweet $$ Goodbye

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There’s been a lot of chatter and angst amongst marketers since February, when big G announced the Enhanced Campaign Rollout. What’s the bottom line here, the ONE thing marketers need to know about Enhanced Campaigns? Regardless of your personal experience migrating to Enhanced Campaigns, Google’s stock is going up and you’re paying for it. Effectually,… Read More

PPC

Pimp Those Clips: Using PR Coverage for Social Lead Gen

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Make no mistake about it: coverage resulting from media-relations efforts is a point of pride. The public relations agency proudly presents the article to their client contacts in the marketing department, who share it with the c-suite, VPs, sales reps—anyone who’ll listen. They may purchase reprints to distribute to prospective customers, hang a matted copy… Read More

PPC  /  PR  /  Social Media Marketing