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Category PPC

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

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Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

Creative  /  Facebook Advertising  /  PPC

Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up

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Ah, summer is in full force here in Duluth and THAT means just one thing: The annual PPC Hero Top 25 Most Influential PPC Experts has been released.  Administered each year by Hanapin Marketing (PPC Hero’s parent company), this fourth installation is pleasing even in how winners were chosen. The Hero Awards have matured nicely.… Read More

PPC

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC

Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love

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Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin… Read More

Hero Conference  /  PPC

Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

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The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the… Read More

ClickZ Live New York  /  PPC