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Category PPC

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC

Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love

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Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin… Read More

Hero Conference  /  PPC

Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

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The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the… Read More

ClickZ Live New York  /  PPC

10 Kevlar #PPC Analyses & Processes For A Bulletproof Account

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Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way… Read More

AdWords  /  PPC

Content Amplification Dissected: The Steve Hammer #SMX Social Interview

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Welcome back to aimClear’s coverage of SMX Social! We may be back in Minnesota, but we’re still on a social high from all the hard core facts, strategies and overall best practices we encountered in Las Vegas. Continuing with our video interview series, Marcela and Steve Hammer, President of Rankhammer, have a frank discussion about… Read More

PPC  /  SMX