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Category PPC

Hey #SMX NYC! aimClear® To Preview Highly Disruptive Facebook Amplification Tool

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Strap in! Next week, aimClear will announce and preview a disruptive social media amplification tool that drives extremely focused social audience traffic to your website. Push a single button to generate sales and leads with highly targeted psychographic audiences. Build buzz, links, citations, shares and community.  We’ll be offering a limited allotment of licenses to… Read More

Facebook Advertising  /  PPC  /  SMX

Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

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Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any… Read More

AdWords  /  Google  /  PPC

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

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Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

Creative  /  Facebook Advertising  /  PPC

Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up

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Ah, summer is in full force here in Duluth and THAT means just one thing: The annual PPC Hero Top 25 Most Influential PPC Experts has been released.  Administered each year by Hanapin Marketing (PPC Hero’s parent company), this fourth installation is pleasing even in how winners were chosen. The Hero Awards have matured nicely.… Read More

PPC

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC