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Category PPC

AdWords Shopping Campaign PPC Compendium: Questions for Success

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Since Google’s evolution from a free to paid product listing service, advertisers have rolled with the punches, adapting new strategies with every enhancement (or detraction) Google bequeathed. Answering the prayers of retail-centric communities, Google’s creation of Shopping Campaigns in late October 2013 gave sellers insight into deeper product-level (+ benchmark!) data than ever before. The… Read More

AdWords  /  PPC

Hey #SMX NYC! aimClear® To Preview Highly Disruptive Facebook Amplification Tool

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Strap in! Next week, aimClear will announce and preview a disruptive social media amplification tool that drives extremely focused social audience traffic to your website. Push a single button to generate sales and leads with highly targeted psychographic audiences. Build buzz, links, citations, shares and community.  We’ll be offering a limited allotment of licenses to… Read More

Facebook Advertising  /  PPC  /  SMX

Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

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Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any… Read More

AdWords  /  Google  /  PPC

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

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Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

Creative  /  Facebook Advertising  /  PPC

Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up

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Ah, summer is in full force here in Duluth and THAT means just one thing: The annual PPC Hero Top 25 Most Influential PPC Experts has been released.  Administered each year by Hanapin Marketing (PPC Hero’s parent company), this fourth installation is pleasing even in how winners were chosen. The Hero Awards have matured nicely.… Read More

PPC