Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
The wind whistles howling, this blustery Canal Park morning, 7:20 AM. The water churns brown, surface licking little whitecaps, tinted iron ore agitated by waves. There’s going to be snow south of us along the Shores of Lake Superior today, hazardous travel they say. It’s about 43 degrees Fahrenheit outside but I’m good. Each year […]
It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty. All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend aimClear crew howling. In a momentary haze, Marty gave me […]
photo credit: Rebecca Miller Gazing out this Airbus A319’s window, dreamlike cirrus clouds expand towards the far horizon. I travel tens of thousands of miles each year, but some trips are special. Others, like this week in New York for SMX, are pilgrimages.
Speaking to a pair of packed sessions at sold-out SMX Advanced in Seattle, I took time to look out into the audience and measure attendees’ eyes. After all…you savvy wordsmiths, demographic research artists, technicians, agencies, account reps’, geeks, evangelists, administrators, parent-workers, presidents, marketing directors, CMOs, brothers and sisters are totally my people …right in the […]
photo credit: EraPhernalia Vintage Rebroadcast is the new black. Retweets and Facebook-shares are the ultimate friend-sends, essential like her black pumps, Coach clutch, velvet gloves and grandmother’s vintage pearls…same as it ever was. The future of the filter is insight by crowdsourcing conversations, literally anywhere humans congregate and chatter. Plug into new the new demographic […]
Apple’s sleek iPhone 3G is everywhere! With a whopping 51% of US smartphone traffic and incredible rich media features, this baby is the ultimate FWB toy for making love to each other or yourself.
Twitter and cell phone text messaging (<= 140 characters) have us expressing ourselves in sound bytes, sharpening our writing chops and communicating more whilst using many less words. It’s nothing short of cultural revolution, as our increasingly plugged-in populace evolves to more succinct communication. In my opinion this efficiency serves to counter ever-escalating online cacophony.
Happy Thanksgiving morning from snowy Duluth, Minnesota. Greetings to our search marketing friends. The sun is barely risen, looming golden on the distant Lake Superior horizon. Steam wafts off the harbor, for temperature differential between warm water and frigid air. The contrast is stark and representative of our world, terribly conflicted in awesome beauty and […]