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This business will make you humble. While Marty and I were assembling the final appendix of our newest Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, we made a massive list of everyone we could think of who was a total marketing genius. Naturally, the list underwent several… Read More
It’s Thanksgiving time, dear friends, and you know what that means! Yes, boatloads of home-cookin’, many adult beverages, endless games of football, and elastic waistbands galore. To many, Thanksgiving means food, family, and a couple extra days off work. But let us not forget the reason for the season! You know… giving thanks, and stuff like that.… Read More
Happy Halloween, one and all! Last year, we had way too much fun brainstorming and crowdsourcing imaginary titles for the Bookshelf of Horrors, a collection of 66 of the Worst Search Marketing Books You’ll Never Read. You remember that gem, right? Let us refresh your memory… “Any seasoned search marketer will tell you that in our industry, there’s… Read More
Gather round, kids – it’s time for another installment of Holy Heck, That A Nifty Tool! i.e. JFFF! i.e. Just For Fun Friday. This week, we were introduced to Beluga, an open insights platform made available by the fine folks over at Grooveshark. This super cool site prompts visitors to enter a musical artist’s name, and behold!… Read More
Yesterday, the aimClear team had the pleasure of indulging in a particularly sweet treat. We’re not talking about soft-baked rainbow chip cookies or Gainey Merlot… though plenty of each were thoroughly enjoyed. No, we’re talkin’ training time with Ric Dragon! A most welcome epilogue to the amazing brainchow buffet known only as Zenith, Ric stayed… Read More
