Posted by Marty Weintraub on April 11th 2008 in Social Media, SEM Poetry Slam
Anyone active in social media knows, with certainly, the compounding annoyances of those who utilize mainstream social communities to network inappropriately. In a rapidly expanding universe where procuring a few influential “authority” players’ support can deliver oodles of traffic, valuable links and scads of motivated customers to the door, it’s clear why sites like Facebook, StumbleUpon, and Digg are rife for potential abuse.
Though unwritten there are implied rights and rules of engagement regarding friendship, set and enforced by the mob’s wisdom. I think we should make them official. 
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Posted in Social Media, SEM Poetry Slam | 8 Comments »
Posted by Marty Weintraub on March 3rd 2008 in SEM Poetry Slam
If you’re attending Search Engine Strategies New York or you happen to be in the area, you won’t want to miss this special annual event. All are welcome. The third Internet Marketers of NY Charity Party takes place the evening of March 18th. But WAIT, Best of the Web (gracious sponsor) has invited community members to vote which charity gets the money. Read the rest of this entry »
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Posted by Marty Weintraub on December 24th 2007 in SEM Poetry Slam
Download link
Friends, Family, & Associates, thank you for making this year so meaningful in the richness of your friendship and collaboration. May this season bring you and your loved ones blessed peace, joy, happiness, heart, passion, and longevity.
“The Prayer Song” is attached along with the lyrics Download link. I was fortunate enough to co-write and record it with my musician mentor & friend Dick Wilson in 1991. This tape (get that…TAPE 
) originated @ The PolyGram International Publishing Studio in Burbank.
Dick wrote these lovely lyrics & I played the instruments except for percussion. The singer/percussionist is my dear old friend and tremendously talented Kurt Barkdull, a musical partner for 7 CDs in the 90’s. “Prayer Song” has been resonating since Kurt was kind enough to remind me about it. Jew, Christian, Muslim, Buddhist, young, old, whatever- we all have our own way of connecting to the universe through prayer and song. Peace on Earth, Good Toward Men. Shalom.Read the rest of this entry »
Posted in SEM Poetry Slam | 6 Comments »
Posted by Marty Weintraub on November 29th 2007 in SEM Poetry Slam
It’s been a remarkable year in the search marketing community, none the least of which has been the amazing organic aggregation of SEM types into the Sphinn community. Sphinn’s focused blend of essential search news, commentary, editorial prowess, humor, style, ranting, and skillful moderation provides perspective and camaraderie that transcends “job” and “career.”Read the rest of this entry »
Posted in SEM Poetry Slam | 19 Comments »
Posted by Marty Weintraub on October 22nd 2007 in SEM Poetry Slam
From an anthropological standpoint, humans lived in relatively small isolated pockets in the early days. In this millennium the social media revolution is deep, like the bible, and has changed the pathology of human interactions forever. The pathway to Facebook wound from extremely humble beginnings and now we’re all connected, biting each other with avatar-Zombies.
Massive global communities are defined by you and I using ever-more-open and delightfully idiosyncratic software like Facebook StumbleUpon, Digg, and MySpace. Micro communities inspire and arouse passions in smaller more focused gathering points like Avvo, Urbis, BakeSpace, FoodCandy, and Sphinn.Read the rest of this entry »
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Posted by Marty Weintraub on October 7th 2007 in SEM Poetry Slam
So I emailed my friends and loved ones Friday, August 12, 2005 at 1:28 PM from Mayo Clinic. At 45 years old I was 6-weeks recently remarried, aimClear was taking off, and my 2 lovely daughters, Lee and Sylvie, were 12 and 10 years old respectively.
It was devastating news and we were crushed. Later in this post I hope you’ll l take a minute to read the full text of that day’s email bearing the difficult news. Now I’m OK, but even for me today the words provide eerie insight as to what it’s like to receive the heartbreaking Lymphoma diagnosis. Also, this post is a meme.
NYC Search Marketers’ Party During SMX to Beat Lymphoma
It’s not often I have a legitimate reason to talk about cancer survival in our search marketing blog. However, Next week Internet Marketers of New York (IMNY) is sponsoring a charity event to benefit The Leukemia and Lymphoma Society. The bash is sponsored by Best of The Web and SMX Social Media attendees have specifically been invited. Since aimClear will be covering SMX Social Media, I’ve changed my flight reservations in order to attend. The Leukemia and Lymphoma Society, sponsors of Light the Night, was a critical informational resource and support structure for me and my family. Now it’s time to give back.Read the rest of this entry »
Posted in SEM Poetry Slam | 54 Comments »
Posted by Marty Weintraub on August 14th 2007 in Social Media, SEM Poetry Slam
The “H” in Sphinn is Too Hard to Pronounce and I’m DROPPING It. It does funny things to my tongue and teeth. First there’s the sssss sound and then for some reason I touch my top teeth to lower lip after tongue is behind teeth.
Others Agree
I’ve polled our staff and they agree that needless mouth energy is expended for this phonetic brand play and our official shop pronunciation has been changed to SPINN. Please note that the double “N” is no bother at all.Read the rest of this entry »
Posted in Social Media, SEM Poetry Slam | 6 Comments »
Posted by Marty Weintraub on August 3rd 2007 in Blogging, SEM Poetry Slam
She sleeps little and obsesses at 4:45AM over analytic-flavored black coffee. So much traffic from StumbleUpon again? He wakes every morning, checks bid management software to see Google API charges month_to_date, and shoots off a quick support inquiry (Support Ticket #25486705-4456-432) to Australia. There’s time for her to read 3 Search Engine Land articles in on her iPhone while going to the bathroom. She emails herself post title ideas.
It’s 5:10AM CDST and he blogs for 43 minutes before breakfast. Blogging means Digg, and Reddit, and Netscape. Wikipedia bugs him. She settles comfortably into her Vaio shortly before 5:13AM. These serious writers, Mr. and Mrs. Good Morning America, feel ebb and flow in colorful word-play ideas, creativity, tech-think research prowess, and wit. Even the driest topic has at least one amazingly poetic core value. Any subject can be link-baited.
Make Every Word Pay.
The Fanatical Business Blogger’s ZEN is spending as little time as possible writing while maximizing the possibility of inciting a viral response. Stream-of-consciousness external linking and bread crumbing tactics exploit inherent human tendencies to congregate in human buzz pockets, be voyeurs and remain anonymous. Social media mirrors physical life. Committed to blogging means to TOTALLY do it, No Matter What. Average content doesn’t count. If you’re a new business-blogger and you’re considering (or committed to) aggressive business blogging to gain respect as an author, then be prepared to really work hard.Read the rest of this entry »
Posted in Blogging, SEM Poetry Slam | 3 Comments »
Posted by Marty Weintraub on July 24th 2007 in Social Media, SEM, SEM Poetry Slam
Fighting for raw traffic and link meat, Linkbaiters bait each other on Sphinn, Chicken/Egg, Egg/Chicken…trying to make history.
The challenge lies in marketing to the only professional crowd on earth which actually understands how the linkbaiting mind lock works, plugged-in SEM professionals. Writing worthy content (which is actually useful, funny, or hip) for other linkbaiters is the phunnest challenge ever and very humbling. The KPIs for investing time in Sphinn are reputation, satisfaction, and links.
You Can’t Fool a LinkBaiter
Oh no you can’t fool a linkbaiter, at least not for long. You can only fool yourself. Get a linkbaiter to click on fake-junk-content and you’ve converted a potential evangelist friend to a detractor. You can’t break promises made to linkbaiters with bogus hyperbolic headlines. The meat must be there.
Sphinn Works
This much we know. Sphinn’s “Hot Today” page rewards valuable content with tons of traffic resulting in high quality links and new friends. Sphinn is an extraordinary opportunity for young blogs with fledgling authority to leave the nest. Thank you for the opportunity to meet your 1000 most engaged friends Danny. We’ll try not to become lion food .Read the rest of this entry »
Posted in Social Media, SEM, SEM Poetry Slam | 3 Comments »
Posted by Marty Weintraub on July 6th 2007 in SEM Poetry Slam
I’m just back from 2 days off along lovely Lake Superior, the greatest of the United States great lakes. Time by the big lake and with my family always leaves me feeling perspective and poetic. I spent a lot of time thinking about work and the growth of our company.
Some of our readers are aware of aimClear’s musical background and have asked why the last decade has been about search engine optimization instead of hit records. It is for those questioning friends and family that I offer the following explanatory prose. It’s a deviation from the normal topical material of this blog and we hope you enjoy it. Tomorrow we’ll be back to our usual fare, SEM perspective and practices. Today we’ll wax nostalgic.
SEO is Like Music.
I love SEO as much as music. The two are actually quite similar. The ebb and flow of organic, social, and paid tactic-play is like songs; both linear and non linear at the same time. Don’t get me wrong, music is so incredibly sweet. Musicians react to melody, moment, and each other like lovers intertwined within song framework. For much of my life, I’ve been music first and conducting key research into life itself. SEO is all of that and more.Read the rest of this entry »
Posted in SEM Poetry Slam | 22 Comments »
