This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.  Follow
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the
There was a palpable hush in our AIMCLEAR rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability
It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at
As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of
It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose
The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of
Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique
