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Category Paid Marketing

7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations)

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Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners. Sage Lewis, President of… Read More

Paid Marketing

Dear Sales Prospect, I Facebooked your Mom!

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Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. 

Paid Marketing

PPC Rockstars Podcast: aimClear & Colored Hats

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If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub.

aimClear  /  Paid Marketing

Paid Search & the Future of American Politics

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Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups. As a search marketer highly interested in politics, I… Read More

Paid Marketing

“Massage” PPC With “Not So Clear-Cut Methods”

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This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use. After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC.  Are these great… Read More

Paid Marketing