Category: Paid Marketing

This category has 71 posts

PR Triage, 32 Million PPC Impressions, Less Than 4K

Tune in to and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations […]

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Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know

We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.

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World Class Contextual Ad Targeting Tips Revealed

It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David […]


Under the Lens – Ads in a Quality Score World

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results.


Cash In Hand: Advanced Paid Search Techniques

As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze […]


Offline ROI: Track, Measure, Evaluate & Quantify

It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.


Pay Per Conversation: Engage PPC Traffic For ROI

The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI. Every click is an opportunity to engage a potential customer. How do you […]


Hidden Gems: Google Advertising Alternatives

Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique place in the marketing mix. This SES San Jose session’s Moderator, Andrew Goodman, founded Page-Zero Media, a ROI-driven online marketing agency. I’ve interacted with him […]


aimClear Interviewed on Webmaster Radio “PPC Rockstars”

Tune in to for this week’s edition of PPC Rockstars, featuring advertising expert David Szetela’s interview with me. David and I discussed social PPC, a quickly emerging content network hybrid which will soon become an important component of your paid search marketing mix.