Category: Paid Marketing

This category has 68 posts

Under the Lens – Ads in a Quality Score World

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results.


Cash In Hand: Advanced Paid Search Techniques

As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze […]


Offline ROI: Track, Measure, Evaluate & Quantify

It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.


Pay Per Conversation: Engage PPC Traffic For ROI

The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI. Every click is an opportunity to engage a potential customer. How do you […]


Hidden Gems: Google Advertising Alternatives

Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique place in the marketing mix. This SES San Jose session’s Moderator, Andrew Goodman, founded Page-Zero Media, a ROI-driven online marketing agency. I’ve interacted with him […]


aimClear Interviewed on Webmaster Radio “PPC Rockstars”

Tune in to for this week’s edition of PPC Rockstars, featuring advertising expert David Szetela’s interview with me. David and I discussed social PPC, a quickly emerging content network hybrid which will soon become an important component of your paid search marketing mix.


Does Facebook Social PPC Belong at Search Marketing Conferences?

[Thanks to David Szetela over at Clix Marketing for steady guidance speaking to PPC excellence and help with this article. Clix is doing some ground breaking work right now. Do not miss David’s upcoming content network presentation during “Amazing PPC Tactics” @ SMX Advanced, June 3/4 in Seattle.] Nobody speaks seriously about Facebook social PPC […]

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Facebook Marketing Social PPC to SEM Pros on the Social Graph

Facebook is marketing social PPC to those who’s “chatter” on the social graph reflects involvement in search. The ad says “Reach your customers BEFORE they start searching Pay per click.” Using their own demographic targeting tools, FB is taking on Google by marketing to Google’s very best foot solders and salespeople….search marketing professionals.

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Hail Mary Facebook Ads Saved Christmas

We had one of our clients budget substantial spend-cash for Christmas weekend PPC, as holidays are always a serious hotbed of activity for their product. Last year the same December days resulted in leads that generated hundreds of thousand in sales. Last Friday’s 5:15PM email from their CFO was ominous: “Marty, I had to cancel […]

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