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YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The … Read More
Social media marketing is on the minds of many this year, while proposing ’09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate benifit, look again. Critical… Read More
Organic landing page conversion measuring is a time tested after-deployment technique which, though highly effective, can take days, weeks, or months to fully tune. As optimized pages gradually rise in the SERPs, conversion is measured and pages modified to achieve better conversion ratios. However we’d rather definitively test and tweak landing page concepts to focus… Read More
There is no shortage of SEM bloggers who recurrently shout from treetops “SEO is dead!” Indeed a Google search returns 2,200,000 documents. Searching allintitle: seo is dead returns 1,080 web pages which include those 3 inflammatory words in the html title tag. Clearly the topic of SEO’s supposed mortality is top-of-mind for search marketing practitioners… Read More
Search Engine Land Executive Editor Chris Sherman is fond of pointing out that [Social Media means] “Internet way-finding tools informed by human judgment.’ Informed’ can mean many things including egregiously uninformed.” From manufacturing to intellectual property, industry brand stewards have been forced to accept the reality of Collaborative directories like Prefound, Zimbio, and Wikipedia. There… Read More
