Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Obama for America’s team, or some troublemaker, is buying YouTube InStream pre-roll ads on a video featuring nude pictures of Scarlett Johansson. The President’s paid “follow-me” pitch introduces soft-porn. This is a classic example of what can happen when demographic targeting is not carefully conceived and channels properly vetted. Revenue from YouTube InStream ads is […]
Facebook American Military employees openly disclose sexuality to advertisers. So do United States Congressional employees. Many folks, on both sides of the “Don’t Ask Don’t Tell” debate, most likely feel strongly in light of today’s Senate decision a step towards repealing the long-controversial American Military policy on homosexuals. We’ve been tracking the conversation in Facebook. […]
photo credit: pinkiwinkitink Just to prove that we shouldn’t say “Facebook” and anonymity in the same sentence. These numbers plain and simple don’t lie. Here’s data profiling Facebook users “interested” in Lesbians, weed and those who (ummm…) love their feet in the UK. Don’t eat them all at once. (Disclaimer: We’re not passing judgment so […]