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Good morning from Denver Colorado here at the inaugural SMX Search Marketing Expo Local & Mobile edition. The sun has not yet risen, but promise and excitement resonate in the Hyatt Tech Center halls. For those of you who love Sphinn, Danny Sullivan and Chris Sherman invented it, along with SES (Search Engine Strategies, from… Read More
Local and Mobile search comprise a massive search marketing frontier. Most marketplace pundits predict that ad-spends will rise to $8 billion by the year 2010. It’s still the Wild West, home on the range, with numerous platforms springing up every month. Frontline technologies are maturing at blazing speeds and it’s critical not to be left… Read More
Don’t get me wrong. I’m excited about the iPhone and we believe that mobile devices empowered with more serious (and simple) operating systems will further propel the the mobile revolution which is already well underway. I’m certain our company will own future iPhone models and frankly I can’t wait. The iPhone raises the bar in… Read More
First, for a sobering look at how your site parses in mobile browsers, check out these mobile preview applications: Skweezer, Google, and the live demo of Opera Mini. Chances are your site is not immediately navigable in the mobile environment or you’ll hate what it looks like. When polled during a recent Chris Sherman mobile… Read More
There has been a lot of buzz lately surrounding the field of mobile search. At SES conferences and in subsequent web presentations I’ve seen Chris Sherman do informal polls of audience SEM firms. He asks which of us already include mobile search strategy in working with our clients. The majority of SEM firms say “not yet”… Read More
