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[Editor's note: This post is our continued dissemination of content from this week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Mobile and Local are tied at the hip, but up until recently the tools weren’t… Read More
The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate. Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent.… Read More
Discussion of one-box smart mobile search, both on deck (walled garden) and off deck (like Internet search), is all the rage at SMX Local & Mobile. There are many variables in how providers power mobile search results. There is a rapidly growing palette of options and the future is exciting- albeit fuzzy as hell. This… Read More
Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman,… Read More
Michael Jones, Chief Technologist for Google Earth, Google Maps and Google Local Search is no stranger to mapping technology. Previously he was CTO at Keyhole, the company which developed the technology behind Google Earth and was acquired by Google. (Google Press Center: Press Release). He was also director of advanced graphics at SGI. Michael discussed… Read More
