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Category Mobile Search

SoLoMo OMG! Social, Local & Mobile Hook Up @ #SMX Advanced

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Welcome back to aimClear’s coverage of #SMX Advanced! Let’s be honest – by and large, ours is a culture fixated on instant gratification, real-time engagement, the here and now. In such a fast-paced world, it’s no surprise we leverage shorthand vernacular where we can. From OMG to LOL to IITYWIMIWHTKY, we’ve got an acronym for… Read More

Local Search  /  Mobile Search  /  SMX Advanced  /  Social Media

Cool iPhone 3G Apps, Radical Local/Mobile Search

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[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Mobile and Local are tied at the hip, but up until recently the tools weren’t… Read More

Local Search  /  Mobile Search

The LoMo Search Fulcrum: SMX Wrap Up

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The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate. Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent.… Read More

Local Search  /  Mobile Search  /  Seminars

“Dumb Pipes” Are Dead. Meet the Mobile Search Engines.

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Discussion of one-box smart mobile search, both on deck (walled garden) and off deck (like Internet search), is all the rage at SMX Local & Mobile. There are many variables in how providers power mobile search results. There is a rapidly growing palette of options and the future is exciting- albeit fuzzy as hell. This… Read More

Mobile Search  /  Seminars

Escape the Walled Garden: Managing Local/Mobile Search Marketing Campaigns for Maximum Reach

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Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman,… Read More

Keyword Research  /  Local Search  /  Mobile Search  /  Seminars