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Category Mobile Search

Hey Google, Is That Uber Organic Maps App Thingy A Native Ad? Need #Disclosure?

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Google mobile Maps application seems to be blurring lines between giving directions and possibly native ads, in support of upstart on-demand car service Uber. Keep in mind, Google Ventures invested $258 million in Uber last year, which was one of Google Venture’s largest deals ever. This post includes screen captures showing “Get an Uber” suggestions inserted… Read More

Google  /  Mobile Search  /  Native ads

The New Inbox: Charting The Intersection of Email, Mobile, & Social Marketing @ #SESSF

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Welcome back to aimClear’s 2012 coverage of #SESSF! This morning, attendees had the absolute pleasure so sit in on a session called: The New Inbox: The Intersection of Email, Mobile, & Social Marketing. Moderator Sundeep Kapur, Digital Evangelist at NCR Corp introduced us to BrightWave Marketing’s Director of Strategic Services, Jay Jhun, and The VP of… Read More

Mobile Search  /  SES San Francisco

Targeting Facebook Users By Mobile Devices Used

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Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More

Facebook Advertising  /  Mobile Search

Checking in at #SMX! The Whys & Hows Behind Mobile Check-ins

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Continuing with our coverage of Day 1 at SMX West, and after some tasty conference lunch & aimClear cake, attendees following along the Local and Mobile track caught Doing Check-ins and Offers Right with moderator Greg Sterling and speakers Rodney Hess, Account Manager at Search Influence, Daniel Lemin, Brand Consultant at Social Studio, Conrad Saam,… Read More

Mobile Search  /  SMX West  /  Social Media

Mobile Mania! How to Optimize A Mobile Marketing Campaign #SESCHI Style

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Welcome back to aimClear’s coverage of #SESCHI! Day 3 is already roaring by with great speakers and presentations, and we’re ready for more! Diving into Smart Mobile Marketing this morning, moderator Angie Schottmuller, Founder of Interactive Artisan, got the conversation going. This session covered really innovative strategies for mobile marketing that effectively convert mobile traffic… Read More

Mobile Search  /  SES Chicago