Category: Mobile Search

This category has 16 posts

Mobile Mania! How to Optimize A Mobile Marketing Campaign #SESCHI Style

Welcome back to aimClear’s coverage of #SESCHI! Day 3 is already roaring by with great speakers and presentations, and we’re ready for more! Diving into Smart Mobile Marketing this morning, moderator Angie Schottmuller, Founder of Interactive Artisan, got the conversation going. This session covered really innovative strategies for mobile marketing that effectively convert mobile traffic […]

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SoLoMo OMG! Social, Local & Mobile Hook Up @ #SMX Advanced

Welcome back to aimClear’s coverage of #SMX Advanced! Let’s be honest – by and large, ours is a culture fixated on instant gratification, real-time engagement, the here and now. In such a fast-paced world, it’s no surprise we leverage shorthand vernacular where we can. From OMG to LOL to IITYWIMIWHTKY, we’ve got an acronym for […]

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Cool iPhone 3G Apps, Radical Local/Mobile Search

[Editor’s note: This post is our continued dissemination of content from this week’s  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Mobile and Local are tied at the hip, but up until recently the tools weren’t […]

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The LoMo Search Fulcrum: SMX Wrap Up

The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate. Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent. […]

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“Dumb Pipes” Are Dead. Meet the Mobile Search Engines.

Discussion of one-box smart mobile search, both on deck (walled garden) and off deck (like Internet search), is all the rage at SMX Local & Mobile. There are many variables in how providers power mobile search results. There is a rapidly growing palette of options and the future is exciting- albeit fuzzy as hell. This […]

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