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Welcome back to aimClear’s 2012 coverage of #SESSF! This morning, attendees had the absolute pleasure so sit in on a session called: The New Inbox: The Intersection of Email, Mobile, & Social Marketing. Moderator Sundeep Kapur, Digital Evangelist at NCR Corp introduced us to BrightWave Marketing’s Director of Strategic Services, Jay Jhun, and The VP of… Read More
Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More
Continuing with our coverage of Day 1 at SMX West, and after some tasty conference lunch & aimClear cake, attendees following along the Local and Mobile track caught Doing Check-ins and Offers Right with moderator Greg Sterling and speakers Rodney Hess, Account Manager at Search Influence, Daniel Lemin, Brand Consultant at Social Studio, Conrad Saam,… Read More
Welcome back to aimClear’s coverage of #SESCHI! Day 3 is already roaring by with great speakers and presentations, and we’re ready for more! Diving into Smart Mobile Marketing this morning, moderator Angie Schottmuller, Founder of Interactive Artisan, got the conversation going. This session covered really innovative strategies for mobile marketing that effectively convert mobile traffic… Read More
Welcome back to aimClear’s coverage of #SMX Advanced! Let’s be honest – by and large, ours is a culture fixated on instant gratification, real-time engagement, the here and now. In such a fast-paced world, it’s no surprise we leverage shorthand vernacular where we can. From OMG to LOL to IITYWIMIWHTKY, we’ve got an acronym for… Read More
