Minnesota: State of Big Brand Social Media
Posted by Marty Weintraub on May 15th 2008 in Minnesota, Seminars
Big brand CEOs hear “Facebook home run this” & “YouTube revolution that,” but just try convincing any serious traditional enterprise-project stakeholder that social media hoopla will actually generate measurable ROI and isn’t downright dangerous.
Minnesota Interactive Marketing Association (MIMA) presented a panel of experts last night in Minneapolis for a discussion speaking to issues surrounding how big companies make social media decisions, “implement control programs” and measure ROI on various levels. It’s a pleasure to find quality content like this session so close to home. The excitement was palpable because social media is growing up here in God’s country. Read the rest of this entry »
