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Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman, […]
Michael Jones, Chief Technologist for Google Earth, Google Maps and Google Local Search is no stranger to mapping technology. Previously he was CTO at Keyhole, the company which developed the technology behind Google Earth and was acquired by Google. (Google Press Center: Press Release). He was also director of advanced graphics at SGI. Michael discussed […]
Good morning from Denver Colorado here at the inaugural SMX Search Marketing Expo Local & Mobile edition. The sun has not yet risen, but promise and excitement resonate in the Hyatt Tech Center halls. For those of you who love Sphinn, Danny Sullivan and Chris Sherman invented it, along with SES (Search Engine Strategies, from […]
Local and Mobile search comprise a massive search marketing frontier. Most marketplace pundits predict that ad-spends will rise to $8 billion by the year 2010. It’s still the Wild West, home on the range, with numerous platforms springing up every month. Frontline technologies are maturing at blazing speeds and it’s critical not to be left […]