aimClear® Search Marketing Blog

Last year in Denver SMX Local Mobile was a gathering of theorists, brilliant upstarts, handset manufacturers, fledgling platforms and edgy prognosticators.

Keynote speaker Michael Jones looked skyward and evangelized Google Earth’s mission of placing the world’s information in geographical context. Experts introduced many of us to terms like on/off deck, walled gardens, and dumb pipes.

The initial release of the iPhone was embryonic and we all knew it would change the world, in terms of mainstream expectations for mobile web page parsing quality. One year later, the LoMo promise is coming true and SMX Local Mobile has become an extremely serious search marketing conference. Read the rest of this entry »

The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate.

Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent.

There is SO much money on the table. There are SO many fragmented channels, many of which are critically important to understand and master. Will your marketing campaign be left in the dust as the world changes? Read the rest of this entry »

Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit?

What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.”

Chris Sherman, Executive Editor, Search Engine Land , moderated and led off the discussion. Chris gave us the good news first, that “local and mobile campaigns have a lot in common with traditional search marketing. However, local mobile is much more fragmented with dozens or hundreds of factors to keep track of.” Read the rest of this entry »

Michael Jones, Chief Technologist for Google Earth, Google Maps and Google Local Search is no stranger to mapping technology. Previously he was CTO at Keyhole, the company which developed the technology behind Google Earth and was acquired by Google. (Google Press Center: Press Release). He was also director of advanced graphics at SGI.

Michael discussed “The Future of Local Search, Google’s Strategic Vision”, which is all about the “broad for context” and the “minute for relevance”. He shared incredible Google-mapped big-screen examples including statistics and stories from the Darfur genocide (literally house to house and village to village). Other animated screen shots included regional, subway information, election results, restaurants, flood damage, and many other applications where geo-perspective provides context for information. Read the rest of this entry »

Good morning from Denver Colorado here at the inaugural SMX Search Marketing Expo Local & Mobile edition. The sun has not yet risen, but promise and excitement resonate in the Hyatt Tech Center halls. For those of you who love Sphinn, Danny Sullivan and Chris Sherman invented it, along with SES (Search Engine Strategies, from which they have now moved on).

Local & Mobile are Huge.
Local and Mobile search encompass an immense search marketing frontier. Pundits forecast that ad-spends will skyrocket to $8 billion by 2010. Home on the range, it’s still the Wild West with platforms springing up practically every week. Leading edge technologies are evolving at scorching speeds, and it’s vital not to be buried in the ongoing avalanche of advancements.

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