aimClear Search Marketing Blog

The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate.

Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent.

There is SO much money on the table. There are SO many fragmented channels, many of which are critically important to understand and master. Will your marketing campaign be left in the dust as the world changes?Read the rest of this entry »

Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit?

What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.”

Chris Sherman, Executive Editor, Search Engine Land , moderated and led off the discussion. Chris gave us the good news first, that “local and mobile campaigns have a lot in common with traditional search marketing. However, local mobile is much more fragmented with dozens or hundreds of factors to keep track of.”Read the rest of this entry »

Michael Jones, Chief Technologist for Google Earth, Google Maps and Google Local Search is no stranger to mapping technology. Previously he was CTO at Keyhole, the company which developed the technology behind Google Earth and was acquired by Google. (Google Press Center: Press Release). He was also director of advanced graphics at SGI.

Michael discussed “The Future of Local Search, Google’s Strategic Vision”, which is all about the “broad for context” and the “minute for relevance”. He shared incredible Google-mapped big-screen examples including statistics and stories from the Darfur genocide (literally house to house and village to village). Other animated screen shots included regional, subway information, election results, restaurants, flood damage, and many other applications where geo-perspective provides context for information.Read the rest of this entry »

Good morning from Denver Colorado here at the inaugural SMX Search Marketing Expo Local & Mobile edition. The sun has not yet risen, but promise and excitement resonate in the Hyatt Tech Center halls. For those of you who love Sphinn, Danny Sullivan and Chris Sherman invented it, along with SES (Search Engine Strategies, from which they have now moved on).

Local & Mobile are Huge.
Local and Mobile search encompass an immense search marketing frontier. Pundits forecast that ad-spends will skyrocket to $8 billion by 2010. Home on the range, it’s still the Wild West with platforms springing up practically every week. Leading edge technologies are evolving at scorching speeds, and it’s vital not to be buried in the ongoing avalanche of advancements.

Read the rest of this entry »

Local and Mobile search comprise a massive search marketing frontier. Most marketplace pundits predict that ad-spends will rise to $8 billion by the year 2010. It’s still the Wild West, home on the range, with numerous platforms springing up every month. Frontline technologies are maturing at blazing speeds and it’s critical not to be left eating dust.

Shootout At the O.K. Corral
The major search engines and online directories all have guns drawn are they’re taking aim at heaps of glittering gold. Other niche-contenders are circling the wagons. They too are bent on staking out product and service segments. Factor in the ambitions of mobile carriers and you’ve got the makings of an epic hoedown.Read the rest of this entry »