A search marketing blog for advertising agency, in-house & PR professionals
Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can happen to you. Read the rest of this entry »
PPC and organic search alike serve classic functions in the marketing mix. However Google is effectually forcing many advertisers into buying more AdWords PPC by systematically setting out to neuter SEOs, who are increasingly going underground.
We all know Google’s been eviscerating organic paid link-building tactics which historically have been a vital component of attaining prominence in natural (unpaid) search results. Let’s take a closer look at how Google’s organic linking policies are as much about selling AdWord as preventing spam. Read the rest of this entry »
This post is of personal importance to me. While my prognosis for a normal life expectancy is now excellent, this August marks the two year anniversary of my diagnosis of cancer (stage 3B lymphoma). Because of the amazing folks at Mayo Clinic, I’m OK. Many others are not so lucky. It took me 7 months of chemo, 3 weeks of radiation, and loving help from many, especially my family and charitable organizations who offered support and information when truly needed.
Online Marketing Blogs Give the Gift of Links
In a blog “meme” among top ranking online marketing blogs, SEM firms are lending their link authority to charities. Links from top ranked websites are valuable assets for any website because incoming “link love” is a crucial attribute search engines use to evaluate a site’s relevance. High quality inbound links are important to achieve top rankings in organic SERPs. Therefore the result of these online marketing blogs banding together, for charity outbound linking, is truly the giving of gifts. Read the rest of this entry »
Here are few SEM links from blog land to read over Lean Cuisine
Measuring Pay Per Click Performance
Search Marketing Standard Magazine
Handing Over the Keys to Your Google AdWords Account
What is the safest way to delegate those responsibilities to a third-party company?
Yahoo Being Sued For Faulty Ad Platform
Search Engine Watch Blog by Danny Sullivan
Surviving The “Google Shuffle” SEOs Claim Digg
Making Link Bait and Viral Marketing Work – Part Six by Jennifer Laycock
