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The 55 Must-Read Online Marketing Posts from #SESSF 2011

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#SES, beloved shorthand for Search Engine Strategies, is one of those industry events that holds a special place in our calendar’s heart. Last week, scores of professionals and luminaries from all walks of the online marketing industry ventured to the Moscone Center in sort-of-sunny San Francisco for the west coast arm of the mainstream conference and expo. For three… Read More

Links  /  SES San Francisco

Hey Google! Give Webmasters the Ability To Disavow Bad Neighborhood Links

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Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can happen to you.

Google  /  Links

Neutered SEOs, PPC, Google Sheep, & Paid Links Gone Underground

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PPC and organic search alike serve classic functions in the marketing mix. However Google is effectually forcing many advertisers into buying more AdWords PPC by systematically setting out to neuter SEOs, who are increasingly going underground. We all know Google’s been eviscerating organic paid link-building tactics which historically have been a vital component of attaining… Read More

Google  /  Links

Search Marketing Blogs Band Together to Give Charities Link Love

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This post is of personal importance to me. While my prognosis for a normal life expectancy is now excellent, this August marks the two year anniversary of my diagnosis of cancer (stage 3B lymphoma). Because of the amazing folks at Mayo Clinic, I’m OK. Many others are not so lucky. It took me 7 months… Read More

Links

SEM Links for Lunchtime Mobile Reading

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Here are few SEM links from blog land to read over Lean Cuisine Measuring Pay Per Click Performance Search Marketing Standard Magazine Handing Over the Keys to Your Google AdWords Account What is the safest way to delegate those responsibilities to a third-party company? Yahoo Being Sued For Faulty Ad Platform Search Engine Watch Blog… Read More

Links  /  SEM