ARCHIVE
photo credit (just fragmented link-juice by 2 links to do the right thing): Mykl Roventine The most important news to come out of ‘Advanced 2009 is Google’s blurt-of-a-revelation that they removed the algorithmic benefit from internal page rank sculpting, “about a year ago.” The change also affects how Google handles noFollowed outbound links. Boiled down,… Read More
Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links. The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted… Read More
The undeniable significance of linking within the black box algorithm of the major Search Engines has been the subject of at least half the chatter and controversy in the search marketing world. Remarkable research efforts, branching theories, and “under the hood” tools have sprung from the pure need to demystify the role of links in… Read More
Many site owners barely understand the basic pathology of links, let alone advanced Dofollow, Nofollow, Pagerank flow-sculpting, and the inherent dangers of link farming. As search marketers, it is incumbent upon us to capitalize on the market’s naivety on behalf of our clients. That’s why they hire us. The “Fool’s Gold Link Exchange” play is… Read More
I know SEOs who are scared-yellow. One night, during the early days of Google’s paid link jihad, I personally woke up in Manhattan to a 3AM cold sweat. It had finally registered that over half of the links we’d procured for clients would, not only cease to have value, but potentially cause penalties. Google was… Read More
