Category: Linking

This category has 13 posts

The Evaporating Yellow Line between SEO & Social Media

I know SEOs who are scared-yellow. One night, during the early days of Google’s paid link jihad, I personally woke up in Manhattan to a 3AM cold sweat. It had finally registered that over half of the links we’d procured for clients would, not only cease to have value, but potentially cause penalties. Google was […]

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Is Your Website Plugged into the Blog Linking Grid?

Many skilled and experienced marketing professionals do not yet understand that the blog structure is the killer SEM enabled content management system. I know first hand what it means to misperceive blogging software. Though aimClear mashes up chunks of blog functionality behind many websites we work with, it took a few years to become personally […]

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SES New York Day 2, SEO Through Blogs & Feeds

Today’s seminar tracks included topics about SEO fundamentals, conversion, advanced advertising, contextual ads, and advanced organic optimization. I’m confident that I will remember one session today as the highlight of my SES New York 2007 show. The standing room only crowd for SEO Through Blogs & Feeds was sprinkled with some of the world’s most […]

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Link Baiting and Viral Marketing

Today I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses […]

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