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Category LinkedIn

LinkedIn Sponsored Feed Updates Finally! Look Organic, Actually Paid

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You’ve been dreaming about a more robust LinkedIn paid-organic social distribution machine.  Well now it’s finally here! The long-awaited “Sponsored updates” from LinkedIn were just rolled out. We’ve been waiting for LI to augment their limited repertoire of traditional ad units for a long time. If you can get over the high price tag, it… Read More

LinkedIn  /  PPC

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing

LinkedIn Ads: The Social Marketer’s Ticket To Amplifying Organic Reach

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It’s a beautiful thing– to hit Publish on a totally awesome blog post you worked long and hard on. But smart writers know that even when an article is finalized and put out there for all the world to see, their job is far from over. The next and equally important task is getting the word… Read More

LinkedIn  /  PPC

LinkedIn Groups: The Social Marketer’s Secret Weapon For Targeting Media Roles

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Last week, aimClear blog took you on a tour through the nascent field of inbound PR, articulating the advantages of using paid advertising technologies for classic public relations. Included in this primer was a selection of media roles and workplaces targetable through Facebook’s ad platform. LinkedIn ads may not be as sexy as those brought… Read More

LinkedIn  /  PR

Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC

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In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels… Read More

LinkedIn  /  PR