Category: LinkedIn

This category has 7 posts

Dear LinkedIn Ads: Editorial Consistency Please!

As you may have heard, LinkedIn has updated its previously anemic DIY advertising platform to include targeting specific job titles and companies. LinkedIn PPC is now useful for a range of paid b2b direct-response and branding tactics. We’ve been getting our hands dirty to gratifying success. Even aside from the flaky UI that (poof) vaporizes […]

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LinkedIn #PPC Personas: Targeting B2B Buyers

[January 27: Update! LinkedIn has upgraded it’s PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we’ll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum […]

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