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Category Keyword Research

PPC, the Classic Geo-Targeted Mix

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What is Geo-Targeting? Geo-targeting refers to a search engine’s ability to discern the IP address of incoming search traffic and resolve the user’s IP address to a geographic location. The technology of IP targeting is not perfect and search engines offering geo-targeting options are careful to put forth disclaimers regarding the accuracy of their geographically… Read More

Keyword Research  /  Paid Marketing

Search Marketing: More Then the Internet

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“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and… Read More

Consumer Behavior  /  Keyword Research  /  SEO