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Category Keyword Research

Escape the Walled Garden: Managing Local/Mobile Search Marketing Campaigns for Maximum Reach

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Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman,… Read More

Keyword Research  /  Local Search  /  Mobile Search  /  Seminars

Free WordTracker Keyword Suggestion Tool

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There has been a revolution of keyword research tools over time. The first introduction to keyword research for most of us was years ago with the free overture keyword tool, which was the basis for many an early PPC campaign. Overture became Yahoo and provided insight into Yahoo’s keyword “inventory.” it was revolutionary. Now with… Read More

Keyword Research

Advertising Agencies and SEM, Part 1

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If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing.  The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static… Read More

Agencies  /  Content  /  Keyword Research  /  SEM  /  Web Design

Search Marketing in a Regulatory Environment

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From a marketing perspective “search” can be confusing, challenging, and exciting. However many industries exist in and must remain compliant to regulatory environments. For instance the pharmaceutical, health, alcohol, legal, and insurance industries all must deal with various rules, regulations, and laws when it come to advertising and privacy. Adding this regulatory layer to organic… Read More

Keyword Research  /  Organic Optimization  /  Paid Marketing

Predicting Keywords from Current Events

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Sometimes it is possible to predict keyword niches from current events or things you believe will happen. Recently Yahoo Small Business Hosting had a 3 day HTTP server 500 error issue which affected WordPress blogs and other .php applications running on their servers. When we called Yahoo to deal with the issue (this blog is… Read More

Consumer Behavior  /  Keyword Research  /  SEO