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While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free! “Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed… Read More
Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track. This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research.
Since social sites are congregation points for hundreds of millions of users, finding out what they’re thinking en masse lends useful stemming (creative discovery of synonyms) insight to traditional keyword research. Hot topics define each community, each with idiosyncratic tools to measure chatter patterns and reveal content which has gone hot by consensus. This provides… Read More
Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman,… Read More
There has been a revolution of keyword research tools over time. The first introduction to keyword research for most of us was years ago with the free overture keyword tool, which was the basis for many an early PPC campaign. Overture became Yahoo and provided insight into Yahoo’s keyword “inventory.” it was revolutionary. Now with… Read More
