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Category Keyword Research

SMX Advanced [Holistic] Keyword Research

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SEO’s cut their teeth in the keyword research process. The first few months of an SEO’s development is often spent in the “saltmines” researching and testing nearly endless variations of words and phrases in Keyword Discovery, Wordtracker and Google’s keyword tool. Are users searching for “trash cans” or “trash bins”?

Keyword Research

Analytic Mashups For Advanced Keyword Research

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These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion,… Read More

Analytics  /  Keyword Research

20 Totally Free Buzz Pocket Mining Tools

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While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free! “Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed… Read More

Keyword Research  /  Social Media

The Real Key to Keyword Research: People

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Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track.  This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research. 

Keyword Research

Buzz Pocket Mining Tutorial: An Intersection of Keyword Research & Social Media

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Since social sites are congregation points for hundreds of millions of users, finding out what they’re thinking en masse lends useful stemming (creative discovery of synonyms) insight to traditional keyword research. Hot topics define each community, each with idiosyncratic tools to measure chatter patterns and reveal content which has gone hot by consensus. This provides… Read More

Keyword Research