Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational – suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational – indicates the searcher is on the hunt for a specific […]
SEO’s cut their teeth in the keyword research process. The first few months of an SEO’s development is often spent in the “saltmines” researching and testing nearly endless variations of words and phrases in Keyword Discovery, Wordtracker and Google’s keyword tool. Are users searching for “trash cans” or “trash bins”?
These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion, […]
Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track. This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research.
Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman, […]
There has been a revolution of keyword research tools over time. The first introduction to keyword research for most of us was years ago with the free overture keyword tool, which was the basis for many an early PPC campaign. Overture became Yahoo and provided insight into Yahoo’s keyword “inventory.” it was revolutionary. Now with […]
If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing. The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]