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Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More
Facebook Demographic Research / Keyword Research / PPC / Social Media Marketing
Now that the AdWords keyword tool has been dumbed down, we’ve received many inquiries seeking updated advice regarding keyword research best practices. For those depending solely on Google’s free tool, the new reality is stark. In truth, it’s not that radical a change for many pros, because we’ve always used an assortment of tools– mild… Read More
Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool… Read More
Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade, continuously evolving in both sophistication and scope. The reason is obvious. Leveraging search terms common to consumers is only half the battle- now… Read More
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational - indicates the searcher is on the hunt for a specific… Read More
