Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
It’s officially here! Day 1 of SMX West 2012, that is. After a smashing success at yesterday’s aimClear Facebook Marketing Workshop, we’re ready for the main event. Starting our Tuesday morning off with a delicious cup of coffee in the San Jose McEnery Convention Center, attendees headed on over to the first of the SMX […]
Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made […]
AdWords Keyword Tool may be viable again for SEO. The debilitating short-tail-only problems seem to have been fixed. Long live SEO! On October 7th 2010, we published a post in aimClear Blog entitled, “R.I.P. Google Keyword Tool. Long Live SEO!” Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. had just dropped a big stink […]
Now that the AdWords keyword tool has been dumbed down, we’ve received many inquiries seeking updated advice regarding keyword research best practices. For those depending solely on Google’s free tool, the new reality is stark. In truth, it’s not that radical a change for many pros, because we’ve always used an assortment of tools– mild […]
Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool […]
Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade, continuously evolving in both sophistication and scope. The reason is obvious. Leveraging search terms common to consumers is only half the battle- now […]