Bill Hunt Blueprints Mastermind Keyword Modeling @ #SESSF
Posted by Manny Rivas on August 16th 2011 in Keyword Modeling, Keyword Research, SES San Francisco | 1 comment
Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made it necessary to revisit the keyword research process and adapt it to meet new standards.
Bill Hunt, President of Back Azimuth Consulting in his solo session Advanced Keyword Modeling looked at using keyword research data oftentimes pinned against organic and/or PPC keyword performance to determine success and opportunity. He examined several reporting formats and concepts that showcase keyword data in a way that yields results. At a very high level, this process is about conceptualizing how the data you have available whether from keyword suggestion tools, historical PPC performance or the recently altered search engine result pages (SERPs) can be organized, segmented and classified to best give insight into new opportunities. Read on for the full scoop. Read the rest of this entry »
