Archive for the ‘Intigration’ Category

Evolve or Die! Next Gen. Business Models at SES

Posted by Peter Provost on March 25th 2009 in Intigration, SES New York 2009 | 2 comments

Today at SearchEngineStrategies New York, a panel of industry experts presented new revenue opportunities for publishers. This  group outlined various business models that are gaining traction and explained how old tried and true business models continue to evolve in the marketplace due to the needs of clients and the economy.

Publishers & Agencies: New Business Models for Changing Times” was moderated Greg Jarboe, President & Co-Founder, SEO-PR. The speakers were Erik Matlick, CEO, Madison Logic, Mark M. Edmiston, Managing Director, AdMedia Partners, Gill Torren, Associate Publisher, SC Magazine, Haymarket Media, Inc. and Murray Gaylord, Vice President, Marketing and Customer Insights, NYTimes.

They spoke about the immediate challenges and opportunities facing the marketing industry today. All 4 presenters touched on the evolution of traditional offline marketing strategies into integrated offline/online campaigns. Read the rest of this entry »

Posted in Intigration, SES New York 2009 | 2 Comments »

Lead a Horse To Water: The State of Integration

Posted by Peter Provost on December 9th 2008 in Intigration, SES Chicago 2008 | 1 comment

heartlightThe Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategies in the current economic environments and beyond?”

Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no time by jumping into the fray and asking hard questions. “Is integration really happening?” and  “How do marketers go beyond the pitch and to the reality of what that means in today’s environment?” Read the rest of this entry »

Posted in Intigration, SES Chicago 2008 | 1 Comment »