Category: Interviews

This category has 66 posts

PPC Secret Weapons & Brand Cannibal Combat with Melissa Mackey

Melissa Mackey, better known in some circles as @mel66, is a Search Marketing Manager at Fluency Media based out of Ann Arbor, Michigan. Over two decades of traditional marketing experience and a breadth of professional achievements in the online marketing realm help make Melissa an authoritative force, particularly on the pay per click front. She stays fresh […]


Social Media with a Side of Bacon: Amy Vernon Tell-All

Amy Vernon a.k.a. The Bacon Queen a.k.a. fellow New Jerseian and IRL pal is just about as genuine as they come. With over 20k Twitter followers and the title of “top 15 submitters of all time on (and the highest-ranked female ever),” she’s also a powerful social media maven worth paying mind to. VP […]

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Thom Craver Satisfies Your #Analytics Cravings: An Interview

With seventeen years of industry experience under his belt, it’s an understatement to say Thom Craver knows what’s up with the World Wide Webz. Currently working as Web and Database specialist for the Saunders College of Business at Rochester Institute of Technology, Thom’s responsible for all Web and social presences. From client consulting to guest lecturing at […]

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Global Marketing Trends, Translation Tips & Tactics: Motoko Hunt Tells All

Motoko Hunt is a powerhouse international marketer with deep-rooted insight and experience working with Far-East markets. In 2008 she established AJPR, a female-led consulting agency specialized in Japanese SEO and SEM. With clients from both side of the pond, Motoko and her team train companies how to connect with Japanese Internet users in an effective […]


Tasty Linkbait, Vintage #SES Glam Shots, & the Grim Reaper: Debra Mastaler Interviewed

Debra Mastaler‘s link building skills are among the most respected in the online marketing industry, and girl knows her stuff. When she’s not pouring over industry resources to stay up to speed, the President of Virginia-based interactive marketing agency, Alliance-Link, services Fortune 500 companies and top international SEO firms alike, offering custom link-building campaigns and link training. […]


Human Facebook Ads Machine, Addie Conner, Unplugged

To online marketer insiders, Addie Conner is a wonderful trade secret. Hailing from her rustic cabin on Walden Pond outside of Boston, she works the Facebook Ads machine at an enterprise level most PPC professionals dream about: running a Facebook marketing subsidiary for The Washington Post. You’ve seen her speak about search PPC at mainstream […]


Bruce Clay Interview: SEO, Before SEO Was Cool

Bruce Clay was SEO way before SEO was cool. His name has become synonymous with corporate SEO training. Having created one of the first iconic SEO agency brands, nestled in the lovely foothills of Simi Valley, CA, his book, SEO For Dummies is a staple.  He is a mainstay in the international online marketing conference circuit and […]


The Art of #PPC Poetry: Joe Kerschbaum Interviewed

Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; […]


Community Manager Clubhouse Chitchat with SEOmoz’s @jennita

Jennifer Lopez. She might not have the most SEO-friendly full name, but she’s the coolest Jenny from the block as far as the search marketing industry is concerned. Known also by her byte-sized Twitter handle, @jennita, Jen is the Community Manager at SEOmoz, and a serious powerhouse in the realm of social media. I met Jen at […]