Category: Interviews

This category has 65 posts

Beloved Analytics Tools, Stupid SEO Fads, & Panelist Heckling: Richard Zwicky 360º

Richard Zwicky is a true blue online marketing veteren. Active in the industry for over a decade, Richard’s recognized as a thought-leader in many areas of the SEM spectrum. Gathering deep hands-on experience as co-founder of Metamend, a top marketing firm serving Fortune 100 behemoths and small biz sites alike, and developer of Enquisite Search Analytics […]

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Dennis Goedegebuure Dishes on SEO, from Enterprise to Pocket-Sized Sites

Dennis Goedegebuure, VP of Internet Marketing at Geeknet Inc., is an all-around SEO superdude. His current chief professional responsibility is to drive massive traffic to a variety of sites with fabulous names the likes of Slashdot, Sourceforge and Freshmeat. Prior to Geeknet, Dennis was on the eBay team for nearly a decade, donning various online marketing hats, […]

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Eternal SEO Staples, Brewskis, & Kitty Cats: What Makes Todd Friesen Tick

“Recommended by 4 out of 5 people that recommend things.” Says so right in his Twitter bio. That should be all you need to know about Todd Friesen, right? Well, let’s dig a bit deeper. Who is Todd Friesen? He’s an SEO strategist, consultant, and straight up pioneer, kicking it in cyberspace for well over a […]

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Tweet Tips, Role Models, & Social Media No-Nos: A Look at Dana Lookadoo

Lookadoo. Does a groovier last name exist?  Studies* show that four out of five marketers don’t believe it’s a real surname at first- convinced instead it’s some cutting-edge, clever brand alias thought up by a Mad-Men-tastic team on the top floor of a swank skyscraper.  She once explained to me at a networking event in Vegas […]

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SEO Copy, Google SPYW, & Salamanders: The Heather Lloyd-Martin Story

If you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 […]

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Quality Score, Shark Diving, & “Avinash-Who?” Getting to Know Noran El-Shinnawy

Noran El-Shinnawy, Director of Marketing at BoostCTR and Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive, is one awesomely outspoken marketer. I first met Noran at last year’s Search Engine Strategies Chicago after her solo presentation on Social Media Metrics, during which she berated all those self-professed “Social Media Experts” (or worse… “Social Media Gurus”… *shudder*) […]

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Usability Tools, Personas, & Speed-Talkin’ Tactics: Inside the Brain of Bryan Eisenberg

Bryan Eisenberg is, in the world of online marketing, generally a man who needs no introduction. Co-author of bestselling books, frequent keynote speaker and session sequencer at an array of conferences, co-founder of this, advisory board member of that, authority and pioneer in persona marketing, conversion rate optimization, persuasion architecture and more. Wait, this is turning into an […]

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Organic SEO, Strange Encounters, & Tigers! Simon Heseltine Sit-Down

You might say Simon Heseltine, Director in charge of Search Engine Optimization (SEO) at AOL Inc., knows a thing or two about organic search. In addition to managing all organic search and training across AOL and Huffington Post Media Group properties, he and his team do SEO consulting for the AOL team across the pond in the United […]

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PPC Secret Weapons & Brand Cannibal Combat with Melissa Mackey

Melissa Mackey, better known in some circles as @mel66, is a Search Marketing Manager at Fluency Media based out of Ann Arbor, Michigan. Over two decades of traditional marketing experience and a breadth of professional achievements in the online marketing realm help make Melissa an authoritative force, particularly on the pay per click front. She stays fresh […]

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