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Category Interviews

Why Customer Acquisition Is Like Fishing & Other Online Marketing Musings by Streko

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Streko! You either know the name, or you don’t- and odds are, if you’re been hanging around the online marketing conference circuit for any appreciable amount of time – you know it. Michael Streko is the co-founder of KnowEm, a gargantuan directory of social media sites leveraged for everything from competitive intelligence to brand reputation monitoring and trademark protection. He’s… Read More

Interviews  /  SMX East

YouTube PPC & PR + Social: Purna Virji Talks In-House Obstacles & Opportunity

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It was a unique and nifty opportunity to interview Purna Virji (@purnavirji), chiefly because she brought something to the proverbial table not many others we’ve interviewed on aimClear blog have: insight from in da house! That is to say, Purna has been working as in-house Online Marketing Manager at education-focused eCommerce company Stroll for the past few years, while… Read More

Interviews  /  SMX East

SEO + Conference Moderating + Dirty Martinis = Fresh Insight from Monica Wright

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If you’ve ever attended a Search Marketing Expo event before, odds are you’ve bumped into Monica Wright. She’s usually hanging in the press / speakers room, chatting with notable thought-leaders in the expo hall, or up on stage, welcoming audience members and hosting speakers in a variety of SEM panels. Monica’s a seasoned moderator on… Read More

Interviews  /  SMX East

Social Media, SEO, Yoga, & Life on Planet PR: Lisa Buyer Q&A

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Lisa Buyer is a peach. Not only that, she’s seriously smart about the mashup between PR and social media, steeped in both ends of the spectrum. So much so that she’s the founder and CEO of a respected interactive public relations agency, The Buyer Group, based in sunny South Florida. With clients ranging from real estate to… Read More

Interviews  /  SES San Francisco

Ultimate Organic Search Tools & Tips: Simon Heseltine Revisited

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Simon Heseltine, Director of SEO at AOL Inc., is an organic search beast, and he’s got the hands-on experience to prove it. Responsible for all AOL and Huffington Post Media Group properties, including Engadget, Huffington Post, and Daily Finance, he’s also trained the AOL-UK teams on SEO best practices. Impressive! Simon is a familiar face on the conference circuit… Read More

Interviews  /  SES San Francisco