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Category Interviews

Zenith Social Media Marketing Conference Sneak Peak: Charting The Future of Social PR With Lisa Buyer

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In an industry that’s continuously evolving, Lisa Buyer stays on top as a cutting-edge hybrid marketer– passionate about exploring the exciting mashup between traditional public relations and social media. Founder and CEO of The Buyer Group, a Florida-based interactive public relations agency, she works with brands from all types of industries – helping them make the most… Read More

Interviews  /  Zenith SocialCon

SEO, Parental Wisdom, & Mountain Lions! Exploring the Spectrum of Adam Audette

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Adam Audette, Chief Knowledge Officer at digital marketing agency RKG, is one of the undisputed SEO mater-ninjas in today’s online marketing universe. Before joining RKG, he founded AudetteMedia, an SEO firm with a star-studded client list including Zappos, Amazon, Gannett, HSN, University of Phoenix, Michelin, and UnderArmour. Adam’s experience and professional insights, gathered over a decade in… Read More

Interviews  /  SES New York

Is Online Reputation Management Important? Rhea Drysdale Interview Suggests: Heck Yeah it Is!

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Rhea Drysdale, CEO of online agency Outspoken Media, Inc.,is one of the most respected go-to resources for top-shelf advice on reputation management and SEO, among many other things. She’s been working both in-house and agency-side for nearly a decade, helping brands realize their full potential in the online marketing universe. If you’ve attended a mainstream… Read More

Interviews  /  SMX West

SEO + PPC Bear Hug! Ruth Burr Talks Hybrid Marketing + Agency Life vs. In-House

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Working at an online marketing agency, sometimes one can’t help but wonder what a day-in-the-life is like for an in-house employee. Vice versa, for sure. Same with a professional steeped in search vs. paid. Often, there are separate marketing departments dedicated exclusively to one or the other. Of course, there are hybrid-marketer exceptions. Ruth Burr… Read More

Interviews  /  SMX West

Graph Search, Google+, & SEO: Pertinent Considerations From Aaron Friedman

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Aaron Friedman, SEO Manager at Spark Communications, has deep experience spanning the full SEO spectrum. From local to digital marketing, national to global search, he’s also steeped in social media strategy development and analytics. Talk about your well-rounded marketer! Regular contributions to his personal blog as well as esteemed online pub’ SearchEngineLand showcase Aaron’s interest and knowledge… Read More

Interviews  /  SMX West