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Working at an online marketing agency, sometimes one can’t help but wonder what a day-in-the-life is like for an in-house employee. Vice versa, for sure. Same with a professional steeped in search vs. paid. Often, there are separate marketing departments dedicated exclusively to one or the other. Of course, there are hybrid-marketer exceptions. Ruth Burr… Read More
Aaron Friedman, SEO Manager at Spark Communications, has deep experience spanning the full SEO spectrum. From local to digital marketing, national to global search, he’s also steeped in social media strategy development and analytics. Talk about your well-rounded marketer! Regular contributions to his personal blog as well as esteemed online pub’ SearchEngineLand showcase Aaron’s interest and knowledge… Read More
We’re a little over a week into the New Year, and already aimClear’s 2013 conference calendar is filling up with kick-butt shows that span the entire online marketing landscape and beyond. This makes us very happy marketers, because we know that each event presents a cornucopia of beautiful professional opportunities. We never miss the chance… Read More
Will Scott (@W2Scott) is a heckuva guy. As CEO of New Orleans-based agency Search Influence, Will brings some top-notch experience and knowledge to the table, gained from nearly 20 years of professional experience on the Interwebz. He’s a crazy-smart marketer, dedicated team leader, enthusiastic conference speaker, even a gifted storyteller (as you’ll no doubt learn with his “short-ish”… Read More
Streko! You either know the name, or you don’t- and odds are, if you’re been hanging around the online marketing conference circuit for any appreciable amount of time – you know it. Michael Streko is the co-founder of KnowEm, a gargantuan directory of social media sites leveraged for everything from competitive intelligence to brand reputation monitoring and trademark protection. He’s… Read More
