Category Industry Data

The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models


Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’.  Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools.  It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition… Read More

Competitive Intelligence  /  Demographic Research  /  Industry Data

Female Online Marketing Speaker Stats: 13 True Evangelists Discuss The Data


Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers.  The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should boycott tech panels if there are no women on the panel.  Obviously, that’s a limited and… Read More

Industry Data