Category: Google

This category has 51 posts

Knol & Personalized Page Rank: Incursions or Future Google SEM Essentials?

This is a guest post from Joe Lucas, who many of you know as one of the talented ClickTracks Analytics (now owned by Lyris) Pro Services engineers. Joe is a bright technical mind in the conversion tracking analytics business. We’re pleased to have his take on Knol along with Google’s experimental Personalized Page Rank. Knol […]


View From the Mountaintop: SES Keynote Conversation With Marissa Mayer

Marissa Mayer, Vice President of Search Products & User Experience at Google, charmed SES in a dialog this morning with Conference Chair Danny Sullivan. Her demeanor was colloquial, firm, deep, focused and simple. She discussed Google’s moves in search including recent roll outs which added more personalized and “universal” search results and referred to Google […]

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Top 9 Reasons to Skip 2007 Google Dance

I’ve been hearing about it all week…the Google dance this, the Google dance that. It’s one of the few public after-hours SES San Jose events. Coach buses are piling up outside the convention center to shuttle attendees to the 2007 Google Dance tonight in the Amphitheater at Mountain View corporate headquarters. I’m sure it will […]

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Humbled SEO Warriors: Search is Universal. Blended Verticals Tower.

As a result of Universal & Blended Vertical Search it’s not just about web pages anymore. Google’s Universal Search aggregates local, news, video, book content, blog search, and a number of other verticals from content “repositories” and displays them in various positions on SERPs. This is especially true for some commercial keywords and can include […]


Personalized AdWords Results foreshadow Significant Shifts in Paid Search.

There has been chatter about it for months. Now, fellow SEM Google adWords-watchers are trafficking blog posts highlighting fascinating examples of Google PPC results which are based dynamically, in part, on previous searches. This algorithmic shift, which ostensibly makes commercial search results more relevant to the user, foreshadows upcoming generations of smart-SERPs which take users’ […]


Google makes it Official: WebPosition Gold™ is Dead.

In early June, Google updated their webmaster guidelines and included specific intent to kill WebPosition as the poster child for Google’s disdain for automated queries. Since WebPosition has been best friend to many (including me) for years, it was a disappointing development. However before we really get going here, it should be noted that organic […]

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Google Video Ads are here NOW!

Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content […]

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Google Universal Search Changes Everything.

Google is deploying the most significant changes to its results pages in history, unveiling “Universal Search,” which aggregates listings from Google news, video, images, local, and book searches with traditional website searches. Vertical searches (specialty search engines) which index images, video, local, news, blogs, etc… will soon be fully interspersed with Google search results. This […]


Google Audio Radio Ads are Here!

For years prescient industry pundits and sages have been forecasting this happy day of convergence. Google audio radio ads are here and guess what-SEM firms are the new radio media buyers. Yippy Skippy! Tonight I stumbled upon Google Audio’s mass launch of Google Audio Ads in the dashboard of a Minneapolis client’s account. In April […]

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