Category: Google

This category has 47 posts

Facebook, Feeds & Microblogging Part Two: The Angry Facebook Guy

This is part two of a post on the session, Facebook, Twitter and Microblogging at Search Engine Strategies San Jose. Catch Part I:Twitter over here. This post talks about Facebook and FriendFeed.

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7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About

The SES San Jose “sponsored” Google  session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations. In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that […]

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Neutered SEOs, PPC, Google Sheep, & Paid Links Gone Underground

PPC and organic search alike serve classic functions in the marketing mix. However Google is effectually forcing many advertisers into buying more AdWords PPC by systematically setting out to neuter SEOs, who are increasingly going underground. We all know Google’s been eviscerating organic paid link-building tactics which historically have been a vital component of attaining […]

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“Friend Connect,” Social Mash For Any Site

Google’s preview release today of “Friend Connect” has us theorizing and chattering up here in Duluth. Whilst hard core social application developers may or may not be excited, the promise of an open social web is getting closer to the medium to small size webmaster. Read my article on SearchEngineWatch blog, “Google “Friend Connect” To […]

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Flash: Poison Candy or Googlebot Food?

Our clients ask us about Flash all the time. For years Flash has been the stuff of web design joy and pain, causing frustration for search marketing folks. Those who design and brand absolutely love Flash’s web 2.0 animation, video, and rich media feel.  SEM types traditionally have avoided Flash for critical organic optimization applications. […]

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Knol & Personalized Page Rank: Incursions or Future Google SEM Essentials?

This is a guest post from Joe Lucas, who many of you know as one of the talented ClickTracks Analytics (now owned by Lyris) Pro Services engineers. Joe is a bright technical mind in the conversion tracking analytics business. We’re pleased to have his take on Knol along with Google’s experimental Personalized Page Rank. Knol […]

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View From the Mountaintop: SES Keynote Conversation With Marissa Mayer

Marissa Mayer, Vice President of Search Products & User Experience at Google, charmed SES in a dialog this morning with Conference Chair Danny Sullivan. Her demeanor was colloquial, firm, deep, focused and simple. She discussed Google’s moves in search including recent roll outs which added more personalized and “universal” search results and referred to Google […]

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Top 9 Reasons to Skip 2007 Google Dance

I’ve been hearing about it all week…the Google dance this, the Google dance that. It’s one of the few public after-hours SES San Jose events. Coach buses are piling up outside the convention center to shuttle attendees to the 2007 Google Dance tonight in the Amphitheater at Mountain View corporate headquarters. I’m sure it will […]

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Humbled SEO Warriors: Search is Universal. Blended Verticals Tower.

As a result of Universal & Blended Vertical Search it’s not just about web pages anymore. Google’s Universal Search aggregates local, news, video, book content, blog search, and a number of other verticals from content “repositories” and displays them in various positions on SERPs. This is especially true for some commercial keywords and can include […]

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