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Category Google

Is What’s Good For Google Good For SEO?

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Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable… Read More

Google

2009 Social Media Optimization: Back to Basics?

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Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social… Read More

Google  /  Social Media

New Adwords UI, Happy SEMs & Awkward Clapping

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A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received… Read More

Google  /  Paid Marketing  /  SEM Tools

Will “Google” Still Be a Common Verb in 5 Years

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Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself,… Read More

Google

Call The Question: Is There Life Beyond Google?

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Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars?

Google