Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
The SES San Jose “sponsored” Google session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations. In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that […]
Our clients ask us about Flash all the time. For years Flash has been the stuff of web design joy and pain, causing frustration for search marketing folks. Those who design and brand absolutely love Flash’s web 2.0 animation, video, and rich media feel. SEM types traditionally have avoided Flash for critical organic optimization applications. […]
This is a guest post from Joe Lucas, who many of you know as one of the talented ClickTracks Analytics (now owned by Lyris) Pro Services engineers. Joe is a bright technical mind in the conversion tracking analytics business. We’re pleased to have his take on Knol along with Google’s experimental Personalized Page Rank. Knol […]
Marissa Mayer, Vice President of Search Products & User Experience at Google, charmed SES in a dialog this morning with Conference Chair Danny Sullivan. Her demeanor was colloquial, firm, deep, focused and simple. She discussed Google’s moves in search including recent roll outs which added more personalized and “universal” search results and referred to Google […]
I’ve been hearing about it all week…the Google dance this, the Google dance that. It’s one of the few public after-hours SES San Jose events. Coach buses are piling up outside the convention center to shuttle attendees to the 2007 Google Dance tonight in the Amphitheater at Mountain View corporate headquarters. I’m sure it will […]
As a result of Universal & Blended Vertical Search it’s not just about web pages anymore. Google’s Universal Search aggregates local, news, video, book content, blog search, and a number of other verticals from content “repositories” and displays them in various positions on SERPs. This is especially true for some commercial keywords and can include […]