Category: Google

This category has 48 posts

Google’s Vulnerable Blind Spot: Situational Queries

I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura.  (No, the picture’s not Laura.)  She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria. Our innocent little […]

By 8 Comments

The Only Google-Thing Evaporating is Our Trust

On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing. Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all […]

By 8 Comments

Is What’s Good For Google Good For SEO?

Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable […]

By 10 Comments

2009 Social Media Optimization: Back to Basics?

Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social […]

By 12 Comments

New Adwords UI, Happy SEMs & Awkward Clapping

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received […]


Will “Google” Still Be a Common Verb in 5 Years

Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, […]

By 1 Comment

Call The Question: Is There Life Beyond Google?

Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars?


Hey Google! Give Webmasters the Ability To Disavow Bad Neighborhood Links

Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can happen to you.

By 2 Comments

Google Smackdown & aimClear Blog (Kinda)

aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other […]

By 6 Comments