Posted by Marty Weintraub on June 19th 2009 in Google, SEO | 10 comments
On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing.
Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all the while offering misleading public information. Read the rest of this entry »
Posted in Google, SEO | 10 Comments »
Posted by Matt Peterson on June 3rd 2009 in Google | 28 comments
Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable Mr. Cutts.
Yet there remains a healthy degree of skepticism and about Google’s advice. At the end of the day, the various teams at Google are doing what’s best for Google’s search users, which is not always best for an SEO’s clients.
Continuing the SMX Advanced tradition, Matt was kind enough to sit down with Danny Sullivan once more to take on audience questions in a You & A with Matt Cutts. Read the rest of this entry »
Posted in Google | 28 Comments »
Posted by Matt Peterson on March 27th 2009 in Google, Social Media | 17 comments
Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social media”, they’re either speaking figuratively, are blissfully unaware, or have an extremely rare vendor relationship.
What do we now know to be true about SMO that we didn’t know 1 year ago or even 3 months ago? What social media principles have stood the test of time? Should we reignite a serious dialogue on ethics in social media optimization?
Search Engine Strategies New York 09 brought some of the best and most outspoken search & social media marketing figures together for the session “An Update on Social Media Optimization“, moderated by Search Engine Watch’s managing editor Kevin Newcomb. Read the rest of this entry »
Posted in Google, Social Media | 17 Comments »
Posted by Matt Peterson on March 25th 2009 in Google, Paid Marketing, SEM Tools | Be the first to comment!
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.
Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »
Posted in Google, Paid Marketing, SEM Tools | No Comments »
Posted by Nam Provost on March 25th 2009 in Google | 1 comment
Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, what is out there and how will your customers find you?
Today at SES New York, speakers focused on what Google has done and what they could do better in “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” The session was moderated by (one of our favorites) John Marshall, SES Advisory Board, CTO, Market Motive. Read the rest of this entry »
Posted in Google | 1 Comment »
