Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria. Our innocent little […]
On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing. Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all […]
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received […]
Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, […]
Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars?
aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other […]