Category: Google

This category has 51 posts

Safe For SEO, Hacking [FIXED] Google Keyword Tool

AdWords Keyword Tool may be viable again for SEO. The debilitating short-tail-only problems seem to have been fixed. Long live SEO! On October 7th 2010, we published a post in aimClear Blog entitled, “R.I.P. Google Keyword Tool. Long Live SEO!” Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. had just dropped a big stink […]

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Herding the Flock: Google Instant Anoints Lucky Brands

Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting.  Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant […]

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What To Do When “The Man” Gets You Down (in the SERPs)

If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]

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Google’s Vulnerable Blind Spot: Situational Queries

I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura.  (No, the picture’s not Laura.)  She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria. Our innocent little […]

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The Only Google-Thing Evaporating is Our Trust

On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing. Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all […]

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Is What’s Good For Google Good For SEO?

Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable […]

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2009 Social Media Optimization: Back to Basics?

Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social […]

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New Adwords UI, Happy SEMs & Awkward Clapping

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received […]


Will “Google” Still Be a Common Verb in 5 Years

Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, […]

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