Archive for the ‘Google’ Category

New Adwords UI, Happy SEMs & Awkward Clapping

Posted by Matt Peterson on March 25th 2009 in Google, Paid Marketing, SEM Tools, SES New York 2009 | Be the first to comment!

previewing-the-new-google-adwords-interface

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.

Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »

Will “Google” Still Be a Common Verb in 5 Years

Posted by Nam Provost on March 25th 2009 in Google, SES New York 2009 | 1 comment

Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, what is out there and how will your customers find you?

Today at SES New York, speakers focused on what Google has done and what they could do better in “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” The session was moderated by (one of our favorites) John Marshall, SES Advisory Board, CTO, Market Motive. Read the rest of this entry »

Call The Question: Is There Life Beyond Google?

Posted by Nam Provost on December 9th 2008 in Google, SES Chicago 2008 | 1 comment

Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars? Read the rest of this entry »

Hey Google! Give Webmasters the Ability To Disavow Bad Neighborhood Links

Posted by Marty Weintraub on November 11th 2008 in Google, Links | 2 comments

Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can happen to you. Read the rest of this entry »

Google Smackdown & aimClear Blog (Kinda)

Posted by Marty Weintraub on September 27th 2008 in Google | 6 comments

aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other SEM blogs, PR5 previously, have been bumped to 4. Hmmm…Smackdown baby…. Read the rest of this entry »