Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
aimClear’s coverage of #SMX East 2011 kicked off with… PANDA WATCH! How else? Google’s furry little algorithm update, aimed to crack down on duplicate content, among other things, rolled out in waves during the late winter and early spring of 2011. Initially, only a portion of U.S. sites were affected, then international sites, then more U.S. […]
Google’s recent modification of how link data is categorized in Webmaster Tools had observant SEO practitioners and clients asking interesting questions. If you’re wondering if it’s time to put the brakes on rolling up your subdomains as an SEO tactic because of this Google change, this post has important information.
AdWords Keyword Tool may be viable again for SEO. The debilitating short-tail-only problems seem to have been fixed. Long live SEO! On October 7th 2010, we published a post in aimClear Blog entitled, “R.I.P. Google Keyword Tool. Long Live SEO!” Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. had just dropped a big stink […]
Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting. Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant […]
If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria. Our innocent little […]