aimClear® Search Marketing Blog

Tomorrow, February 9, the Search Engine Strategies Conference & Expo (SES) will convene for a one-day conclave in San Diego, the “SES Search and Social Accelerator.” From 9:00-9: 55AM, I’ll have the distinct privilege of delivering a keynote “Spotlight Session,” Optimizing Humans! The Art Of Data-Driven Social Marketing. The SES Accelerator is not an entry-level online marketing conference, so this is a particular pleasure. Programming is aimed squarely at more experienced advertising and marketing pros that have been part of our industry for 3 to 5 years and upward. This comes on the heals of my book release, “Killer Facebook Ads” (Wiley/Sybex 2011), and having presented a keynote address at MediaPost SearchInsider Summit in December. I’m excited to speak tomorrow, and even more amped about the subject matter. Read on for a preview.

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Yes, we know. This is not a “landing page” landing page. That’s because, in this case, a “Conversion” means simply to have an opportunity to meet you on this page. You seem pretty intelligent. We’re sure you can find the “Contact” links on the page if so inclined. Welcome! As aimClear celebrates its five year anniversary, following August’s much anticipated move to our incredible new office, In January we’re unveiling a branding campaign, mostly for the fun of it.

The campaign’s KPI is brand awareness, centered on aimClear’s social media marketing strengths:
-Brutally Focused Demographic Targeting & Message Testing
-Holistic Multi-Channel Community Management & Training
-Killer Creative, Seasoned Content Marketers
-Best-In-Class-Social PPC. Literally, We Wrote The Book
-Holistic Integration With Paid & Organic Search
-Multi-Channel ROI/CPA Tracking
-Strong B2B & B2C PR Roots
-Enterprise Grade Scalability, Proprietary Methods
-Fanatical Devotion To KPI-Motivated, Data-Driven Online Marketing

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Hard to believe, friends, but 2011 is right about coming to a close. It seems like just yesterday, we were heading to beautiful Park City Utah, where aimClear’s Marty Weintraub spoke to enthusiastic marketers about the evolution of social signals’ effect on search engine rankings. Search Insider Summit, A Sweet Journey Home recounted a memorable time at a conference we so enjoyed last year, and we’re excited to announce Marty’s return to the Beehive State to keynote MediaPost’s must-attend online marketing event. Read on for the full scoop. Read the rest of this entry »

Well guys, gals, and gobblers– it’s just about that magical time of year again. A time when dinner means an eight hour feast, commencing dinner at 1 in the afternoon is defensibly the norm, and wearing sweatpants (or anything with an elastic waistband) to the dinner table is not only socially acceptable, but pretty much a prerequisite.

Yes! Thanksgiving is just around the corner, and while the shining star of this holiday is often a glistening turkey surrounded by a cornucopia of side dishes, both savory and sweet, it’s always important to remember the reason for the season… you know… giving thanks, and stuff like that.

…Because those things special enough to give thanks for? They stick around way longer than whatever sumptuous Turkey Day food you just spooned a third helping of (shhh, I won’t tell).

At aimClear, we have a ton to be thankful for this year. We got a beautiful new home. We brought on new members to our online marketing team. We’ve also got a lot to be thankful for as individuals, and we know our friends do, too. In the spirit of the whole mushy-gushy-fun flowing full-force this week, we hit the tweet-streets to see what you’re thankful for. Some responses were truly heartwarming. Others will snarktastic. All were genuine. Read on for the lovin’-goodness.

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Welcome to aimClear’s stunning new home, 9 West Superior Street. Located at the crossroads of Duluth, Minnesota, Superior Street and Lake Avenue in the very heart of our city. Read on for a look at the historical background of our new digs, and a sneak peek inside… Read the rest of this entry »