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Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

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Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about… Read More

Analytics  /  Google  /  SMX East

Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

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Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any… Read More

AdWords  /  Google  /  PPC

Pigeon SEO Update 2 Months Later: Google Flipped The Bird at Local Search

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Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been affected by Google’s local search algorithm update, appropriately dubbed Pigeon by the fine folks at Search Engine Land. It’s been almost two months since the update rolled out, and… Read More

Google  /  SEO

Hey Google, Is That Uber Organic Maps App Thingy A Native Ad? Need #Disclosure?

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Google mobile Maps application seems to be blurring lines between giving directions and possibly native ads, in support of upstart on-demand car service Uber. Keep in mind, Google Ventures invested $258 million in Uber last year, which was one of Google Venture’s largest deals ever. This post includes screen captures showing “Get an Uber” suggestions inserted… Read More

Google  /  Mobile Search  /  Native ads

Google Glass, +1s & Search Galore at #PubCon 2013

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Our coverage of PubCon continues from Las Vegas this morning! We all know that we should pay more attention to Google+, even though we really, really…really don’t want to. But if I’ve learned anything here at Pubcon 2013, it’s that Google+ is the future, and it’s going to get even more important to your overall… Read More

Google  /  Google Plus  /  Industry Events  /  PubCon Vegas