Posted by Marty Weintraub on January 21st 2012 in Google, SEO, Social Media | 7 comments
Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community.
Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in long-term frustration for the poor S.O.B. that surrendered. Trust me, it won’t stay this easy to participate your way into SERPs via + as businesses flock to grab their share and mega authority profiles are grown by brand gorillas. Long term, true socialization will likely benefit SERPs. For now, one thing is sure: The SEO world is changing in radical ways. While (of course) we’d love you to hire a specialized consultant to counsel you on what to do next, here’s an awesome start without having to fork over mucho-sheckels. Read on as SEO industry pundits weigh in with gobs of actionable insights and tactics. Read the rest of this entry »
Posted in Google, SEO, Social Media | 7 Comments »
Posted by Merry Morud on November 16th 2011 in Google, SES Chicago | Be the first to comment!
The second day of #SESCHI is in full swing, and the Panda vs. Human: Advanced eCommerce SEO & UX, featuring speakers Greg Nudelman, CTO of Design Caffeine and author of Designing Search (@DesignCaffeine) Inc and Jaimie Sirovich, CTO of SEO Egghead Inc (@SEOEgghead) tackled some seriously deep tactics for pleasing the Panda without compromising user experience.
Greg and Jaimie tag-teamed the session discussing how what is good for Panda can be good for people… but not always. Panda is your visitor, too, and these guys consider that furry black and white critter an important demographic. Read on for the tasty takeaways. Read the rest of this entry »
Posted in Google, SES Chicago | No Comments »
Posted by Lauren Litwinka on September 14th 2011 in Content, Google, SMX East | 3 comments
Welcome back to aimClear’s coverage of #SMX East! It was the rank spank heard round the world: Google Panda, an algorithm update by-and-large focused on quality content, rolled out in waves starting February 24, 2011. Panda thematically dominated SMX Advanced back in June, and by proxy, the Best of SMX Advanced Track this go-round at East. The morning kicked off with Google Survival Tips and lead into the afternoon with inspirational and informative techniques for Panda-Proofing Your Content.
Moderator Chris Sherman, Executive Editor, Search Engine Land, Q&A moderator John Doherty, SEO Consultant, Distilled, and speakers Horst Joepen, CEO, Searchmetrics, Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing, and Chris Silver Smith, Director of Optimization Strategies, KeyRelevance took turns sharing actionable advice for creating top-quality content designed to satisfy users, rank well in search engines, and of course, please the Panda. aimClear live-tweeted this session via @beebow. Takeaways live after the jump. Read the rest of this entry »
Posted in Content, Google, SMX East | 3 Comments »
Posted by Merry Morud on September 14th 2011 in Google, SMX East | Be the first to comment!
#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of
the world’s users’ and marketers’ online data.
Which Way Google’s roundtable panel, led by
Chris Sherman, included
In the Plex author
Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus,
Jeff Jarvis advocate of “publicness” and author of
What Would Google Do? and
Public Parts, and last but not least, the man with the microscope on Google-
Marc Rotenberg, executive director of Electronic Privacy Information Center (EPIC).
Read on for the incendiary debate.
Read the rest of this entry »
Posted in Google, SMX East | No Comments »
Posted by Lauren Litwinka on September 13th 2011 in Google, SMX East | 2 comments
aimClear’s coverage of #SMX East 2011 kicked off with… PANDA WATCH! How else? Google’s furry little algorithm update, aimed to crack down on duplicate content, among other things, rolled out in waves during the late winter and early spring of 2011. Initially, only a portion of U.S. sites were affected, then international sites, then more U.S. sites, etc.
Largely due to this sweeping smackdown, Panda has been a hot topic at online marketing conferences this year. Google estimates the algo’ update has affected a mere 12% of all websites, but how many of them truly deserved the ranking-spanking?
On the morning of #SMX East Day 1, moderator Matt McGee, Q&A moderator Chris Silver Smith, and speakers Alan Bleiweiss, Director of Search Services, Click2Rank Consulting, Micah Fisher-Kirshner, Senior SEO Manager, Become, Inc, & Mark Munroe, Senior Director, SEO, Everyday Health, came together to share insightful two cents and survival tips for overcoming Panda’s wrath and staking your claim in the search engine result pages (SERPs) once more. aimClear live-tweeted this session via @beebow. Read on for the full guide. Read the rest of this entry »
Posted in Google, SMX East | 2 Comments »
