aimClear® Search Marketing Blog

Time warp! SMX West is next week already, and we can barely control our excitement for this year’s conference in sunny San Jose. With a busy schedule planned, aimClear will be speaking, attending, blogging, live-tweeting, mingling, and taking every precaution to make sure we share as much coverage as possible from the San Jose McEnery Convention Center. From Monday, February 27 through Thursday, March 1, we’ll be digging for search marketing gold while aimClear’s own Marty Weintraub, Merry Morud, and Manny Rivas take the stage to share thought-leadership goodness. Read on to get a closer look at their schedules and to find out which sessions we plan on attending! Read the rest of this entry »

A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module. Read the rest of this entry »

With an exploding user-base of over 750 million registered users, Facebook represents the largest social sampling of human interests this world has ever known… and with a platform that seamlessly merges thoughtful human-to-human communication and mind-numbing stalking entertainment galore, it’s unlikely that momentum or growth in popularity will taper off anytime soon.

Perhaps for these reasons, calculating community managers and cutting-edge advertisers have flocked to Facebook in droves, ready to capitalize on the social networks’ dead-eye targeting capabilities and familiar, comforting environment. For the exceptionally eager and social-savvy marketer, aimClear is excited to set sail across the Great Lakes and debut our Facebook Marketing Intensive workshop this November at #SES Chicago. Read on for details. Read the rest of this entry »

It’s here, it’s here! #SMX East is finally here! You know what that means: Pilgrimages to the Big Apple, strolls through Central Park, and one of the coolest online marketing events this side of the Mississippi. Traditionally held in October, the East coast edition of Search Marketing Expo is usually the signal that rocket-launches New York City into autumn. This year with the conference calendared smack-dab in the middle of September, attendees are in for a sweet taste of late summer in the city that never sleeps.

From the aimClear team, Marty Weintraub, Manny Rivas, Merry Morud, and  Lauren Litwinka (me), are eastbound, energized and eager for the conference to kick off. Joined by Lisa Buyer, President and CEO of the Buyer Group, and Will Scott, Founder and President of Search Influence, we’re starting the week aimClear’s Facebook Marketing Intensive Workshop where we’ll rock marketers for a full day of soup to nuts training in all-things Facebook. Read on for the full scoop. Read the rest of this entry »

Online Marketing Trifecta: Pulsing user-base of nearly 700 million, deadeye targeting functionality, and comparably cheap CPCs… it’s these very factors that help make Facebook a truly fertile playground for cutting-edge marketers and calculating community managers. Demographic samples from all walks of life gather on this social landscape. From skydiving senior citizens to teens who love molecular biology, these folks come to FB hungry for human interactions and entertaining distractions.

Despite international popularity, Facebook is still by and large in its infancy. The user interface and Ads platform seem to be constantly evolving, making it difficult for even some experienced advertisers to have a tight grip on this beast. For seasoned social marketers and newbies alike, aimClear is proud to announce the third wave of our Facebook Marketing Intensive workshop taking place Friday, August 19 as a part of SES San Francisco and Connected Marketing Week. Read the rest of this entry »