aimClear® Search Marketing Blog

In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.

Facebook has swept the social scene by storm. In just under seven years since its inception, the pulsing community has grown to approach 600 million members, many of whom are ready, willing and even eager to be distracted engaged. This breadth of community managers’ organic reach coupled with, among other things, killer targeting capabilities and comparatively dirt-cheap Facebook Ads CPC  has made this social playground a ridiculously fertile environment for social media marketers hungry for the cutting-edge.

To satiate (or perhaps whet) such marketers’ appetites, we’re extremely proud to announce a full-day training workshop dedicated exclusively to Facebook marketing, in conjunction with the legendary SMX online marketing conference series. Read on for juicy details! Read the rest of this entry »

This past summer we published Facebook SEO Ranking Factors, 2010 Study Results, marking our second in-depth study on Facebook internal search since the social network behemoth announced significant search enhancements over a year ago. Shortly before those June 2010 results were released, Facebook’s search share increased approximately 48%, amounting to about 2.7% of U.S. searches. At first blush, that figure seems ridiculously insignificant compared to Google’s sweaty grip on approximately 64% of national search share. But it’s worth noting that unlike major search engines, Facebook’s limited search inventory, housed within a walled garden, primarily consists of people. Or, at least, it used to.

As the content types available on Facebook have evolved, so too has its internal search engine. Read on for findings from our most recent study on Facebook SEO Ranking Factors, along with ideas for maximizing organic visibility & a look at the recently rolled-out SERP interface. Read the rest of this entry »