Posted by Merry Morud on February 21st 2012 in Facebook Advertising, Facebook Demographic Research | 5 comments

Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME. Read the rest of this entry »
Posted in Facebook Advertising, Facebook Demographic Research | 5 Comments »
Posted by Lauren Litwinka on June 3rd 2011 in Community Manager, Facebook Advertising, Facebook Demographic Research, SMX Advanced, Social Media, Social Media Marketing, Speaking Engagments | Be the first to comment!
Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right here in aimClear blog, and our own Marty Weintraub (@aimClear) will storm the stage at 10:30 am PST on Wednesday, June 8 to tag-team the Facebook Ads, Meet Search Ads panel.
SMX Advanced means two days jam-packed with top-shelf sessions, but even when the main event wraps up, we’ll rest easy knowing there’s still a ton of awesomesauce in store. aimClear’s Facebook Marketing Intensive Workshop is back on the SMX landscape, and we’re looking forward to hosting marketers for a full day of soup to nuts training in all-things Facebook. From organic optimization hacks to paid Facebook advertising, and harnessing Facebook’s massive online community to achieve KPIs, it’s an all-you-can-eat brain chow buffet. Read on for a closer look at what we’ll be serving up… Read the rest of this entry »
Posted in Community Manager, Facebook Advertising, Facebook Demographic Research, SMX Advanced, Social Media, Social Media Marketing, Speaking Engagments | No Comments »
Posted by Marty Weintraub on March 17th 2011 in Demographic Research, Facebook Demographic Research, Research | Be the first to comment!

With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt! Read the rest of this entry »
Posted in Demographic Research, Facebook Demographic Research, Research | No Comments »
Posted by Lauren Litwinka on February 24th 2011 in aimClear, Facebook Demographic Research, Facebook SEO, Speaking Engagments | 2 comments
In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.
The full-day workshop is a
ticketed event, so be sure to
register today for best rates. Planning to scope out the entire SMX West agenda? Make good on the
$100 off on-site rates with Early Bird registration (ends March 4th!).
Use this partner code, smxspeaker15, for an additional 15% discount.
Read on for a deep dive into our workshop.
Read the rest of this entry »
Posted in aimClear, Facebook Demographic Research, Facebook SEO, Speaking Engagments | 2 Comments »
Posted by Merry Morud on February 14th 2011 in Facebook Demographic Research | 12 comments
Last week, Facebook unrolled a new layout for their All Campaigns Page– which, surprisingly, lacks crucial at-a-glance information for advertisers. Far be it from us to assume what’s going on in Zuckerberg & Co.’s head, but one thing’s for certain: Facebook API tools are now more crucial than ever, especially for managers of large campaigns.
Read on for a comparison of the old and new Facebook Ads layout, and our team’s two cents on why it totally handicaps marketers. Read the rest of this entry »
Posted in Facebook Demographic Research | 12 Comments »