Category: Facebook Demographic Research

This category has 12 posts

Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!

Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.

By 6 Comments

Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right […]

By

March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!

By

aimClear® Facebook Marketing Intensive: Upcoming @ #SMX West

In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature […]

By 2 Comments

Why the New #Facebook Ads Campaign Layout Handicaps Marketers

Last week, Facebook unrolled a new layout for their All Campaigns Page– which, surprisingly, lacks crucial at-a-glance information for advertisers. Far be it from us to assume what’s going on in Zuckerberg & Co.’s head, but one thing’s for certain: Facebook API tools are now more crucial than ever, especially for managers of large campaigns. […]

By 12 Comments

Proudly Announcing #SMX aimClear® Facebook Marketing Intensive

Facebook has swept the social scene by storm. In just under seven years since its inception, the pulsing community has grown to approach 600 million members, many of whom are ready, willing and even eager to be distracted engaged. This breadth of community managers’ organic reach coupled with, among other things, killer targeting capabilities and […]

By 2 Comments

New #FB Profiles Means Better Targeting for Marketers

A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite […]

By 8 Comments