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Bookmark It! Handy #Facebook Partner Categories Visual Guide

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Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More

Big Data  /  Facebook Advertising  /  Facebook Demographic Research

Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!
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Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!

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Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.

Facebook Advertising  /  Facebook Demographic Research

Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced
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Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

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Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right… Read More

Community Manager  /  Facebook Advertising  /  Facebook Demographic Research  /  SMX Advanced  /  Social Media  /  Social Media Marketing  /  Speaking Engagements

March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?
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March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

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With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!

Demographic Research  /  Facebook Demographic Research  /  Research

aimClear® Facebook Marketing Intensive: Upcoming @ #SMX West
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aimClear® Facebook Marketing Intensive: Upcoming @ #SMX West

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In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature… Read More

aimClear  /  Facebook Demographic Research  /  Facebook SEO  /  Speaking Engagements