Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More
Big Data / Facebook Advertising / Facebook Demographic Research
Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.
Facebook Advertising / Facebook Demographic Research
With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!
Demographic Research / Facebook Demographic Research / Research